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optica.africa

optica.africa
66/100
EcomScout

optica.africa receives an EcomScout Rating of S (66/100), ranking #5,157 out of 960,056 Shopify stores we track. This Pet Supplies Pets store attracts 904.8K visits per year with estimated revenue of $3.1K - $6.1K/mo. It offers 2.5K+ products at an average price of KES 1,177.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.1K - $6.1K/mo
Est. Traffic/mo
75.4K
Products
2.5K+
Top Market
KE (28%)
Top Channel
organic (43%)
Est. Ad Spend/mo
$272

Store Intelligence Summary

Traffic breakdown: organic 43%, paid 26%, direct 25%, referral 3%.

Product pricing: Average price of KES 1,177 (range: KES 890 – KES 1,490). Positioned in the premium segment.

Ad spend: Estimated $272/mo in paid search ($3.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: KE (28%), US (10%), UG (9%).

Best-selling product: Oxygene JH175 (KES 890). Other top sellers include Rossi B566016, Rossi B166003.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$21.5M/mo
Total Stores
8,235
Avg Revenue
$3K/mo
Top 10% Threshold
$42K/mo

Competition Breakdown

34%
38%
19%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $21M/month across 8,235 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 72% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Pet Supplies stores earn $42K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 407 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.0%
Pages/Visit
4.1
Avg. Time on Site
1m 34s
Avg. Product Price
KES 1,177

Range: KES 890 - KES 1,490

Rating Breakdown

Business Quality90/100
Traffic Growth85/100
Revenue Performance80/100
Marketing Efficiency43/100

Traffic Sources

organic43.3%
paid25.7%
direct24.5%
referral2.7%
social0.3%

Marketing & Ad Spend

Monthly Ad Spend

$272

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
optometrist near me339K$2.87$378
optical near me33K--
eye clinic near meEasy30K$3.54$864
eye appointment near me13K--
contact lens online1K$4.51$935

Top Countries

🇰🇪Kenya
28.4%
🇺🇸United States
9.9%
🇺🇬Uganda
8.8%
🇳🇬Nigeria
8.8%
🌍RW
7.9%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

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Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

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Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

91
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Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

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Frequently Asked Questions About optica.africa

Is optica.africa a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, optica.africa is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is optica.africa safe to buy from? Is it a scam?

We don't have Trustpilot review data for optica.africa. However, our EcomScout rating is S (66/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is optica.africa's EcomScout rating and what does it mean?

optica.africa has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does optica.africa generate?

optica.africa receives approximately 904.8K visits per year with estimated monthly revenue of $3.1K - $6.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does optica.africa use?

We detected 5 Shopify apps on optica.africa, including Vitals, Searchanise, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against optica.africa. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

optica.africa Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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