Organic Basics
organicbasics.comOrganic Basics receives an EcomScout Rating of S (76/100), ranking #189 out of 147,202 Shopify stores we track. This Apparel Retail store attracts 10.7M visits per year with estimated revenue of $647.6K - $1.5M/mo. It offers 250 products at an average price of $32.
Store descriptionUnderwear, activewear, and essentials made with a focus on lower-impact production. Based in Copenhagen, we prioritise using materials such as, but not exclusively, organic cotton and recycled nylon. As a proud member of 1% for the Planet, we donate to environmental causes with every sale.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 56%, Direct 24%, Social 9%, Mail 2%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $32. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $5.2K/mo in paid search ($62.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 1,646 reviews. Good standing with customers.
Top markets: US (47%), GB (17%), DK (8%).
Best-selling product: Core Singlet ($22.00). Other top sellers include Flex Tee, Flex Tee, Smooth Thong.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $9K+/month
- •This store outperforms 83% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $0 - $70
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$5K
Google Ads estimate
Yearly Ad Budget
$63K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| cotton | 86K | $1.04 | $2.6K |
| organic | 45K | $1.54 | $11.2K |
| culottesEasy | 26K | $0.46 | $11 |
| organic basics | 11K | - | - |
| basics | 8K | $0.48 | $59 |
Trustpilot Rating
1,646 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Collection Sort & Category |KX
Klaviyo ReviewsReviews
E-commerce Platform
ShopifySales Channels
Analytics
Google AnalyticsCDN
AWS CloudFrontPayment
Shopify PaymentsSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About Organic Basics
Is Organic Basics a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Organic Basics is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.
Is Organic Basics safe to buy from? Is it a scam?
Organic Basics has a Trustpilot rating of 4.3/5 based on 1,646 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (76/100).
What is Organic Basics's EcomScout rating and what does it mean?
Organic Basics has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Organic Basics generate?
Organic Basics receives approximately 10.7M visits per year with estimated monthly revenue of $647.6K - $1.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Organic Basics use?
We detected 2 Shopify apps on Organic Basics, including Collection Sort & Category |KX, Klaviyo Reviews. The store uses the "Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Organic Basics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.