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originalcake.co.uk

originalcake.co.uk
B+
46/100
EcomScout

originalcake.co.uk receives an EcomScout Rating of B+ (46/100), ranking #77,152 out of 1,193,325 Shopify stores we track. This Cakes Food & Beverage store attracts 255.1K visits per year with estimated revenue of $11.1K - $22.1K/mo. It offers 142 products at an average price of £13.

Analysis by EcomScout Research Team · How we calculate ratings

CakesFood & BeverageCakes & Desserts
Est. Revenue/mo
$11.1K - $22.1K/mo
Est. Traffic/mo
21.3K
Products
142
Top Market
GB (100%)
Top Channel
organic (70%)
Trustpilot
2.8/5 (11)

Store Intelligence Summary

Traffic breakdown: organic 70%, direct 15%, paid 6%, social 3%.

Product pricing: Average price of £13 (range: £2 – £25) — ≈ $17 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.8/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: Mystery Cake Box (£12.95). Other top sellers include Vanilla Cake- Ready to Decorate, Festive Fruit Cake- 9 Piece Gifting Selection, Chocolate Cake- Ready to Decorate.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cakes Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$379K/mo
Total Stores
25
Avg Revenue
$15K/mo
Top 10% Threshold
$78K/mo

Competition Breakdown

20%
24%
28%
24%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Cakes market generates $0M/month across 25 stores
  • •4% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Cakes stores earn $78K+/month
  • •This store outperforms 81% of Cakes competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Cakes

Block128%Shop84%Buy Button channel56%Pre-Order56%

Best Selling Products

Mystery Cake Box#1

Mystery Cake Box

£12.95≈ $16

Vanilla Cake- Ready to Decorate#2

Vanilla Cake- Ready to Decorate

£9.50≈ $12

Festive Fruit Cake- 9 Piece Gifting Selection#3

Festive Fruit Cake- 9 Piece Gifting Selection

£24.95≈ $32

Chocolate Cake- Ready to Decorate#4

Chocolate Cake- Ready to Decorate

£11.50≈ $15

Coffee & Walnut Cake#5

Coffee & Walnut Cake

£9.98≈ $13

Trio of Fabulous Fruit Cakes#6

Trio of Fabulous Fruit Cakes

£14.95≈ $19

Festive Chocolate Truffle Cake- 9 Piece Gifting Selection#7

Festive Chocolate Truffle Cake- 9 Piece Gifting Selection

£24.95≈ $32

Lemon Cake- Ready To Decorate#8

Lemon Cake- Ready To Decorate

£10.50≈ $13

Personalised Card "Just To Say"#9

Personalised Card "Just To Say"

£1.95≈ $2.48

Personalised Birthday Card#10

Personalised Birthday Card

£1.95≈ $2.48

Analyzing...
Bounce Rate
50.4%
Pages/Visit
3.6
Avg. Time on Site
4m
Avg. Product Price
£13

≈ $17 USD

Range: £2 - £25

Rating Breakdown

Traffic Growth80/100
Business Quality75/100
Trustpilot50/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

organic70.4%
direct15.0%
paid5.5%
social2.8%
referral0.0%

Trustpilot Rating

2.8

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

ShopUpPromote Affiliate MarketingPre-Order0Buy Button channel3.9Mailchimp4.8Loox Photo Reviews4.9Frequently Bought Together4.9Back in Stock4.9EcomRise Post Purchase UpsellBlock

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About originalcake.co.uk

Is originalcake.co.uk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, originalcake.co.uk is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is originalcake.co.uk safe to buy from? Is it a scam?

originalcake.co.uk has a Trustpilot rating of 2.8/5 based on 11 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (46/100).

What is originalcake.co.uk's EcomScout rating and what does it mean?

originalcake.co.uk has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does originalcake.co.uk generate?

originalcake.co.uk receives approximately 255.1K visits per year with estimated monthly revenue of $11.1K - $22.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does originalcake.co.uk use?

We detected 10 Shopify apps on originalcake.co.uk, including Shop, UpPromote Affiliate Marketing, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cakes store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against originalcake.co.uk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cakes store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

originalcake.co.uk Shopify store analysis • Cakes • Food & Beverage • Likely Dropshipper • Rating: B+

Last updated: August 9, 2026

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