originalmineral.com.au
originalmineral.com.auoriginalmineral.com.au receives an EcomScout Rating of A (50/100), ranking #51,823 out of 1,193,064 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 393.5K visits per year with estimated revenue of $25.5K - $49.6K/mo. It offers 92 products at an average price of A$62.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$62 (range: A$40 – A$105) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $522/mo in paid search ($6.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (59%), US (35%), IN (6%).
Best-selling product: Style Guru 150ml (A$39.95). Other top sellers include Thique Volumising Powder 4.5g, Rootalicious Root Lift 300ml, Know Knott 250ml.
Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare market generates $9M/month across 1,040 stores
- •15% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Haircare stores earn $141K+/month
- •This store outperforms 94% of Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
- •155 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Haircare
Best Selling Products
#1Style Guru 150ml
A$39.95≈ $26
#2Thique Volumising Powder 4.5g
A$46.95≈ $31
#3Rootalicious Root Lift 300ml
A$43.95≈ $29
#4Know Knott 250ml
A$42.95≈ $28
#5Hydrate & Conquer Conditioner 350ml
A$43.95≈ $29
#6Hydrate & Conquer Shampoo 350ml
A$43.95≈ $29
#7Hydrate & Conquer Conditioner 1000ml
A$104.95≈ $69
#8Fine Intellect Shampoo 350ml
A$43.95≈ $29
#9Hydrate & Conquer Shampoo 1000ml
A$104.95≈ $69
#10Original Detox Shampoo 350ml
A$43.95≈ $29
≈ $41 USD
Range: A$40 - A$105
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$522
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| o&mEasy | 2K | $3.40 | $145 |
| organic shampoo australiaEasy | 33 | - | - |
| hair salon australiaEasy | 28 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
Similar Stores
View all →Trending Haircare Products
Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set
Frequently Asked Questions About originalmineral.com.au
Is originalmineral.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, originalmineral.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is originalmineral.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for originalmineral.com.au. However, our EcomScout rating is A (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is originalmineral.com.au's EcomScout rating and what does it mean?
originalmineral.com.au has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does originalmineral.com.au generate?
originalmineral.com.au receives approximately 393.5K visits per year with estimated monthly revenue of $25.5K - $49.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does originalmineral.com.au use?
We detected 8 Shopify apps on originalmineral.com.au, including Shop, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against originalmineral.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.