Original Penguin
originalpenguin.co.ukOriginal Penguin receives an EcomScout Rating of A+ (58/100), ranking #12,723 out of 901,724 Shopify stores we track. This Mens Clothing & Accessories Fashion & Apparel store attracts 932.3K visits per year with estimated revenue of $56.6K - $122.5K/mo. It offers 454 products at an average price of £36.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 47%, direct 15%, paid 13%, referral 9%.
Product pricing: Average price of £36 (range: £10 – £70) — ≈ $46 USD. Mid-range pricing strategy.
Ad spend: Estimated $131/mo in paid search ($1.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.7/5 based on 59 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (45%), US (10%), PT (6%).
Best-selling product: Quarter Zip Golf Pullover In Caviar (£36). Other top sellers include Indigo Rinse Slim Fit Stretch Denim Trousers In Dark Indigo, Vintage Wash Slim Fit Stretch Denim Trousers In Medium Vintage, Allover Pete Print Short Sleeve Golf Polo Shirt In Black Iris.
Mens Clothing & Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Mens Clothing & Accessories market generates $0M/month across 1 stores
- •This store outperforms 0% of Mens Clothing & Accessories competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Mens Clothing & Accessories
Best Selling Products
#1Quarter Zip Golf Pullover In Caviar
£36≈ $46
#2Indigo Rinse Slim Fit Stretch Denim Trousers In Dark Indigo
£52.50≈ $67
#3e-Gift Card
£10≈ $13
#4Vintage Wash Slim Fit Stretch Denim Trousers In Medium Vintage
£52.50≈ $67
#5Allover Pete Print Short Sleeve Golf Polo Shirt In Black Iris
£25≈ $32
#6Birdseye Pique Tipped Polo Shirt In Classic Blue
£18≈ $23
#7Birdseye Pique Tipped Polo Shirt In Cabernet
£18≈ $23
#8Birdseye Pique Tipped Polo Shirt In Reflecting Pond
£18≈ $23
#9Birdseye Pique Tipped Polo Shirt In Copen Blue
£18≈ $23
#10Dyed Stretch Denim Trousers In Black Overdye
£52.50≈ $67
≈ $46 USD
Range: £10 - £70
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$131
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| original penguinEasy | 11K | $0.16 | $526 |
| penguin shirtsEasy | 2K | $0.58 | $251 |
| penguin golf poloEasy | 100 | - | - |
| original penguin cash back | 100 | - | - |
| original pinguinEasy | 80 | $0.35 | $1 |
Trustpilot Rating
59 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt
Frequently Asked Questions About Original Penguin
Is Original Penguin a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Original Penguin is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Original Penguin safe to buy from? Is it a scam?
Original Penguin has a Trustpilot rating of 1.7/5 based on 59 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is Original Penguin's EcomScout rating and what does it mean?
Original Penguin has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Original Penguin generate?
Original Penguin receives approximately 932.3K visits per year with estimated monthly revenue of $56.6K - $122.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Original Penguin use?
We detected 7 Shopify apps on Original Penguin, including Klevu Smart Search, Shop, Contact Form and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Mens Clothing & Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Original Penguin. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Mens Clothing & Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.