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Original Penguin

originalpenguin.com.mx
73/100
EcomScout

Original Penguin receives an EcomScout Rating of S (73/100), ranking #2,396 out of 1,188,149 Shopify stores we track. This Gift Accessories Other store attracts 676.2K visits per year with estimated revenue of $14.3K - $33.3K/mo. It offers 389 products at an average price of MX$15.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.3K - $33.3K/mo
Est. Traffic/mo
56.3K
Products
389
Top Market
MX (87%)
Top Channel
direct (30%)
Trustpilot
4.5/5 (170)

Store Intelligence Summary

Traffic breakdown: direct 30%, paid 24%, organic 14%, social 9%.

Product pricing: Average price of MX$15 (range: MX$15 – MX$15) — ≈ $0.89 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $464/mo in paid search ($5.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 170 reviews. Excellent reputation — customers rate this store highly.

Top markets: MX (87%), US (13%).

Best-selling product: Bolsa de Regalo Mediana (MX$15).

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gift Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$0K/mo
Total Stores
1
Avg Revenue
$8/mo
Top 10% Threshold
$8/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gift Accessories market generates $0M/month across 1 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 0% of Gift Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
40.6%
Pages/Visit
6.9
Avg. Time on Site
3m 50s
Avg. Product Price
MX$15

≈ $0.89 USD

Range: MX$15 - MX$15

Rating Breakdown

Trustpilot90/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance75/100
Marketing Efficiency27/100

Traffic Sources

direct30.3%
paid23.8%
organic13.9%
social9.4%
referral4.3%

Marketing & Ad Spend

Monthly Ad Spend

$464

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
original penguinEasy11K$0.16$526
munsingwearEasy1K$1.40$1.3K
men's polo shirts660$1.64$2.2K
pegiun400$1.63-
oenguin220$1.63-

Trustpilot Rating

4.5

170 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇽Mexico
86.7%
🇺🇸United States
13.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Original Penguin

Is Original Penguin a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Original Penguin is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Original Penguin safe to buy from? Is it a scam?

Original Penguin has a Trustpilot rating of 4.5/5 based on 170 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (73/100).

What is Original Penguin's EcomScout rating and what does it mean?

Original Penguin has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Original Penguin generate?

Original Penguin receives approximately 676.2K visits per year with estimated monthly revenue of $14.3K - $33.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Original Penguin use?

We detected 5 Shopify apps on Original Penguin, including Klaviyo: Email Marketing & SMS, Shopify Forms, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gift Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Original Penguin. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gift Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Original Penguin Shopify store analysis • Gift AccessoriesOther • Unlikely Dropshipper • Rating: S

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