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71/100
EcomScout

OROA receives an EcomScout Rating of S (71/100), ranking #3,624 out of 1,125,961 Shopify stores we track. This Furniture and Lighting Home & Garden store attracts 1.5M visits per year with estimated revenue of $707.9K - $1.6M/mo. It offers 2.5K+ products at an average price of $671.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$707.9K - $1.6M/mo
Est. Traffic/mo
121.0K
Products
2.5K+
Top Market
US (77%)
Top Channel
direct (26%)
Trustpilot
2.0/5 (68)

Store Intelligence Summary

Traffic breakdown: direct 26%, social 18%, paid 17%, organic 14%.

Product pricing: Average price of $671 (range: $125 – $2,800). Positioned in the premium segment.

Ad spend: Estimated $537/mo in paid search ($6.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.0/5 based on 68 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (77%), TH (12%), CA (2%).

Best-selling product: Flared Leather Basket | Pinetti Ovo ($375). Other top sellers include Rectangular Calf Leather Tray | Pinetti Victor, Earth-Toned Ceramic Accent Lamp | Uttermost Durango, Bronze Aluminum Coffee Table | Uttermost Coreene.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture and Lighting Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$545K/mo
Total Stores
15
Avg Revenue
$36K/mo
Top 10% Threshold
$94K/mo

Competition Breakdown

13%
53%
13%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture and Lighting market generates $1M/month across 15 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • This store outperforms 61% of Furniture and Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
40.5%
Pages/Visit
3.0
Avg. Time on Site
3m 17s
Avg. Product Price
$671

Range: $125 - $2,800

Rating Breakdown

Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency48/100
Trustpilot45/100

Traffic Sources

direct26.3%
social17.6%
paid17.2%
organic13.9%
referral4.6%

Marketing & Ad Spend

Monthly Ad Spend

$537

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ethnicraftEasy3K$5.94$296
homary furnitureEasy2K--
homedecor930$0.42$9.1K
jonathan adler furnitureEasy900$1.19$434
hatil furnitureEasy540--

Trustpilot Rating

2.0

68 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
77.3%
🇹🇭Thailand
11.8%
🇨🇦Canada
1.9%
🇻🇳Vietnam
1.6%
🇮🇳India
1.4%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm

Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm

69
$39.99-4%
WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop

WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop

67
$69.99-4%
SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown

SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown

65
$59.99-4%
Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials

Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials

62
$9.97-4%
Explore all trending products

Frequently Asked Questions About OROA

Is OROA a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OROA is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is OROA safe to buy from? Is it a scam?

OROA has a Trustpilot rating of 2.0/5 based on 68 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).

What is OROA's EcomScout rating and what does it mean?

OROA has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does OROA generate?

OROA receives approximately 1.5M visits per year with estimated monthly revenue of $707.9K - $1.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OROA use?

We detected 2 Shopify apps on OROA, including Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture and Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OROA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture and Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OROA Shopify store analysis • Furniture and LightingHome & Garden • Unlikely Dropshipper • Rating: S

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