O'TAY
otay.euO'TAY receives an EcomScout Rating of B+ (48/100), ranking #62,683 out of 1,188,149 Shopify stores we track. This Womens Clothing Fashion & Apparel store attracts 21.6K visits per year with estimated revenue of $4.2K - $9.0K/mo. It offers 504 products at an average price of €143.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €143 (range: €4 – €350) — ≈ $156 USD. Positioned in the premium segment.
0Customer trust: Trustpilot score 4.4/5 based on 57 reviews. Good standing with customers.
Best-selling product: Cashmere Comb - White (€11). Other top sellers include Frederikke Pants - Off White, Frederikke Pants - Brown, Frederikke Pants - Off White.
Womens Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Womens Clothing market generates $0M/month across 55 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Womens Clothing stores earn $150K+/month
- •This store outperforms 97% of Womens Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Womens Clothing
Best Selling Products
#1Gift Card
€10≈ $11
#2Cashmere Comb - White
€11≈ $12
#3Frederikke Pants - Off White
€140≈ $153
#4Frederikke Pants - Brown
€140≈ $153
#5Frederikke Pants - Off White
€140≈ $153
#6Frederikke Pants - Tallow
€91≈ $99
#7Lydia Pants - Off White
€176≈ $192
#8Lucia Top - Off White
€103≈ $112
#9Gwen Cardigan - Off White
€67.50≈ $74
#10Carla Top - Off White
€39≈ $43
≈ $156 USD
Range: €4 - €350
Rating Breakdown
Traffic Sources
Trustpilot Rating
57 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About O'TAY
Is O'TAY a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, O'TAY is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is O'TAY safe to buy from? Is it a scam?
O'TAY has a Trustpilot rating of 4.4/5 based on 57 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).
What is O'TAY's EcomScout rating and what does it mean?
O'TAY has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does O'TAY generate?
O'TAY receives approximately 21.6K visits per year with estimated monthly revenue of $4.2K - $9.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does O'TAY use?
We detected 9 Shopify apps on O'TAY, including Klaviyo: Email Marketing & SMS, Countdown Timer, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Womens Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against O'TAY. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Womens Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.