Otsurplus
otsurplus.comOtsurplus receives an EcomScout Rating of A (51/100), ranking #46,827 out of 1,192,792 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 155.1K visits per year with estimated revenue of $7.6K - $14.7K/mo. It offers 265 products at an average price of $32.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 41%, direct 30%, paid 24%, social 5%.
Product pricing: Average price of $32 (range: $3 – $235). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $983/mo in paid search ($11.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.
Top markets: US (100%).
Best-selling product: USGI 2-Quart Canteen Hydration Kit ($58.99). Other top sellers include Crye Precision Combat Knee Pads, USGI 1 Quart Canteen Pouch, USGI MOLLE II Sustainment Pouch (Various Patterns).
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1USGI 2-Quart Canteen Hydration Kit
$58.99
#2Crye Precision Combat Knee Pads
$9.99
#3USGI 1 Quart Canteen Pouch
$15.99
#4USGI MOLLE II Sustainment Pouch (Various Patterns)
$13.99
#5USMC MACs Sack. 9L Sealine waterproof bag
$16.99
#6Coyote USMC Tourniquet Pouch
$9.99
#7USMC Assault Pouch
$28.99
#8USGI Bandoleer (Various Patterns)
$19.99
#9USGI M67 Pouch (Various Patterns)
$5.99
#10Nalgene Bottle BLOWOUT
$7
Range: $3 - $235
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$983
Google Ads estimate
Yearly Ad Budget
$12K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| alice packEasy | 4K | $0.25 | $10 |
| large alice pack with frameEasy | 900 | $0.36 | $4 |
| military surplus modular sleep systemEasy | 750 | - | - |
| primaloft level 7Easy | 690 | - | - |
| molle gearEasy | 570 | $0.49 | $202 |
Trustpilot Rating
4 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Judge.me Product Reviews
Pre-Order0Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Otsurplus
Is Otsurplus a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Otsurplus is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Otsurplus safe to buy from? Is it a scam?
Otsurplus has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).
What is Otsurplus's EcomScout rating and what does it mean?
Otsurplus has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Otsurplus generate?
Otsurplus receives approximately 155.1K visits per year with estimated monthly revenue of $7.6K - $14.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Otsurplus use?
We detected 7 Shopify apps on Otsurplus, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Otsurplus. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.