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OtterBox homepage screenshot
66/100
EcomScout

OtterBox receives an EcomScout Rating of S (66/100), ranking #4,142 out of 765,756 Shopify stores we track. This Mobile Accessories Electronics & Tech store attracts 801.3K visits per year with estimated revenue of $29.7K - $74.2K/mo. It offers 250 products at an average price of A$60.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$29.7K - $74.2K/mo
Est. Traffic/mo
66.8K
Products
250
Top Market
AU (90%)
Top Channel
organic (53%)
Trustpilot
4.4/5 (106,255)

Store Intelligence Summary

Traffic breakdown: organic 53%, direct 17%, paid 15%, social 4%.

Product pricing: Average price of A$60 (range: A$15 – A$120) — ≈ $39 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $506/mo in paid search ($6.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 106,255 reviews. Good standing with customers.

Top markets: AU (90%), US (4%), ID (1%).

Best-selling product: iPhone 17 Pro Max Sole Series Pack Case (A$109.95). Other top sellers include iPhone 17 Pro Sole Series Pack Case, iPhone 17 Sole Series Pack Case, Galaxy A27 5G React Series Case.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Mobile Accessories Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$11.0M/mo
Total Stores
1,248
Avg Revenue
$9K/mo
Top 10% Threshold
$199K/mo

Competition Breakdown

23%
29%
21%
10%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Mobile Accessories market generates $11M/month across 1,248 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Mobile Accessories stores earn $199K+/month
  • This store outperforms 96% of Mobile Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
  • 217 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
33.9%
Pages/Visit
3.8
Avg. Time on Site
1m 13s
Avg. Product Price
A$60

≈ $39 USD

Range: A$15 - A$120

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance58/100
Marketing Efficiency34/100

Traffic Sources

organic53.3%
direct17.1%
paid14.6%
social3.6%
referral0.9%

Marketing & Ad Spend

Monthly Ad Spend

$506

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
lifeproof caseEasy13K$0.62$3.4K
otterbox defender seriesEasy840$0.57$841
clear iphone casesEasy480$0.46$86

Trustpilot Rating

4.4

106,255 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
89.9%
🇺🇸United States
3.9%
🇮🇩Indonesia
1.5%
🇨🇦Canada
1.5%
🇳🇿New Zealand
1.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Mobile Accessories Products

Products gaining popularity in Mobile Accessories right now, based on Amazon & Google Trends data.

RIDGE Magnetic Power Bank Battery Pack 10,000mAh - Fast Charging, Compatible with MagSafe - Portable Charger Powerbank - with Built in Cables, Wireless Charging & Magnetic Attachment (Basecamp Orange)

RIDGE Magnetic Power Bank Battery Pack 10,000mAh - Fast Charging, Compatible with MagSafe - Portable Charger Powerbank - with Built in Cables, Wireless Charging & Magnetic Attachment (Basecamp Orange)

97
$79.00+400%
SUPFINE Magnetic for iPhone 14 Case & iPhone 13 Case (Compatible with MagSafe)(Military Grade Drop Protection) Translucent Matte Shockproof Phone Cover,Black

SUPFINE Magnetic for iPhone 14 Case & iPhone 13 Case (Compatible with MagSafe)(Military Grade Drop Protection) Translucent Matte Shockproof Phone Cover,Black

87
$7.79+142%
Ailun Screen Protector for iPhone 16 / iPhone 15 / iPhone 15 Pro [6.1 Inch] Display 3 Pack Tempered Glass, Dynamic Island Compatible, Case Friendly [Not for iPhone 16 Pro 6.3 Inch].

Ailun Screen Protector for iPhone 16 / iPhone 15 / iPhone 15 Pro [6.1 Inch] Display 3 Pack Tempered Glass, Dynamic Island Compatible, Case Friendly [Not for iPhone 16 Pro 6.3 Inch].

87
$5.98+142%
iPhone Charger Fast Charging 2 Pack Type C Wall Charger Block with 2 Pack [6FT&10FT] Long USB C to Lightning Cable for iPhone 14/13/12/12 Pro Max/11/Xs Max/XR/X,AirPods Pro

iPhone Charger Fast Charging 2 Pack Type C Wall Charger Block with 2 Pack [6FT&10FT] Long USB C to Lightning Cable for iPhone 14/13/12/12 Pro Max/11/Xs Max/XR/X,AirPods Pro

87
$9.99+142%
See all trending Mobile Accessories products

Frequently Asked Questions About OtterBox

Is OtterBox a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OtterBox is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is OtterBox safe to buy from? Is it a scam?

OtterBox has a Trustpilot rating of 4.4/5 based on 106,255 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is OtterBox's EcomScout rating and what does it mean?

OtterBox has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does OtterBox generate?

OtterBox receives approximately 801.3K visits per year with estimated monthly revenue of $29.7K - $74.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OtterBox use?

We detected 7 Shopify apps on OtterBox, including Klaviyo: Email Marketing & SMS, SearchSpring, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Mobile Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OtterBox. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Mobile Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OtterBox Shopify store analysis • Mobile AccessoriesElectronics & Tech • Unlikely Dropshipper • Rating: S

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