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Otto + Ivy

ottoandivy.com
57/100
EcomScout

Otto + Ivy receives an EcomScout Rating of A+ (57/100), ranking #14,944 out of 1,083,186 Shopify stores we track. This Footwear Fashion & Apparel store attracts 250.8K visits per year with estimated revenue of $39.7K - $86.0K/mo. It offers 142 products at an average price of £96.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$39.7K - $86.0K/mo
Est. Traffic/mo
20.9K
Products
142
Top Market
GB (100%)
Top Channel
referral (19%)
Trustpilot
4.3/5 (7)

Store Intelligence Summary

Traffic breakdown: referral 19%, direct 18%.

Product pricing: Average price of £96 (range: £79 – £179) — ≈ $122 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.3/5 based on 7 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: ORLA SANDAL (CORAL) (£89). Other top sellers include RUBY SANDAL (TAN), RUBY SANDAL (BLACK), FRANKIE SANDAL (BLACK).

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
74.6%
Pages/Visit
2.1
Avg. Time on Site
50s
Avg. Product Price
£96

≈ $122 USD

Range: £79 - £179

Rating Breakdown

Business Quality76/100
Trustpilot75/100
Traffic Growth70/100
Revenue Performance53/100
Marketing Efficiency7/100

Traffic Sources

referral18.8%
direct18.2%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.3

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Mens Run Falcon 5

Mens Run Falcon 5

90
$44.97+192%
Women's 608 V5 Casual Comfort Cross Trainer

Women's 608 V5 Casual Comfort Cross Trainer

89
$49.17+64%
Men's 608 V5 Casual Comfort Cross Trainer

Men's 608 V5 Casual Comfort Cross Trainer

89
$50.40+159%
Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

85
$46.96+222%
See all trending Footwear products

Frequently Asked Questions About Otto + Ivy

Is Otto + Ivy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Otto + Ivy is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Otto + Ivy safe to buy from? Is it a scam?

Otto + Ivy has a Trustpilot rating of 4.3/5 based on 7 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).

What is Otto + Ivy's EcomScout rating and what does it mean?

Otto + Ivy has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Otto + Ivy generate?

Otto + Ivy receives approximately 250.8K visits per year with estimated monthly revenue of $39.7K - $86.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Otto + Ivy use?

We detected 9 Shopify apps on Otto + Ivy, including Shop, Back in Stock, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Otto + Ivy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Otto + Ivy Shopify store analysis • FootwearFashion & Apparel • Likely Dropshipper • Rating: A+

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