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57/100
EcomScout

Ouidad receives an EcomScout Rating of A+ (57/100), ranking #11,391 out of 613,327 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 1.8M visits per year with estimated revenue of $94.3K - $183.3K/mo. It offers 70 products at an average price of $28.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$94.3K - $183.3K/mo
Est. Traffic/mo
148.0K
Products
70
Top Market
US (60%)
Top Channel
direct (21%)
Trustpilot
2.4/5 (11)

Store Intelligence Summary

Traffic breakdown: direct 21%, referral 1%.

Product pricing: Average price of $28 (range: $22 – $40). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 2.4/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (60%), NL (22%), AU (2%).

Best-selling product: Botanical Boost® Curl Energizing & Refreshing Spray ($22). Other top sellers include Advanced Climate Control® Restore + Revive Bi-Phase, Advanced Climate Control® Heat & Humidity Gel, Curl Quencher® Moisturizing Conditioner.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$4.2M/mo
Total Stores
1,692
Avg Revenue
$2K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

31%
46%
15%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $4M/month across 1,692 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $36K+/month
  • This store outperforms 93% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 91 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.8%
Pages/Visit
3.2
Avg. Time on Site
1m 9s
Avg. Product Price
$28

Range: $22 - $40

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance59/100
Trustpilot40/100

Traffic Sources

direct20.8%
referral1.2%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

2.4

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
59.8%
🇳🇱Netherlands
21.8%
🇦🇺Australia
2.1%
🇨🇦Canada
2.0%
🇧🇷Brazil
1.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

97
$7.97+272%
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

94
$2.98+107%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

90
$9.80+118%
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

89
$29.96+173%
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Frequently Asked Questions About Ouidad

Is Ouidad a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ouidad is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Ouidad safe to buy from? Is it a scam?

Ouidad has a Trustpilot rating of 2.4/5 based on 11 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (57/100).

What is Ouidad's EcomScout rating and what does it mean?

Ouidad has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Ouidad generate?

Ouidad receives approximately 1.8M visits per year with estimated monthly revenue of $94.3K - $183.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ouidad use?

We detected 11 Shopify apps on Ouidad, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ouidad. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ouidad Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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