overlanddefense.com
overlanddefense.comoverlanddefense.com receives an EcomScout Rating of B (33/100), ranking #311,217 out of 1,194,400 Shopify stores we track. This Personal Defense Sports & Outdoors store attracts 21.0K visits per year with estimated revenue of $2.9K - $6.2K/mo. It offers 30 products at an average price of $94.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $94 (range: $20 – $550). Mid-range pricing strategy.
0Top markets: US (100%).
Best-selling product: Byrna 8 Gram CO2 ($19.99). Other top sellers include .61 Max Projectiles(5ct), Byrna CL - (Compact Launcher), Byrna Launcher - SD (Self Defense).
Personal Defense Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Personal Defense market generates $0M/month across 1 stores
- •100% of stores earn less than $10K/month — relatively low barrier to entry
- •This store outperforms 0% of Personal Defense competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Personal Defense
Best Selling Products
#1Byrna 8 Gram CO2
$19.99
#2.61 Max Projectiles(5ct)
$29.99
#3Byrna CL - (Compact Launcher)
$549.99
#4Byrna Launcher - SD (Self Defense)
$399.99
#5.68 MAX Projectiles
$29.99
#6Byrna 12 Gram CO2
$19.99
#7Holster - Compact CL(MD-4 Mod)
$40
#8.68 Kinetic Projectiles(95ct)
$49.99
#9Quick Release CO2 Cap
$19.99
#10.68 PEPPER Projectiles
$24.99
Range: $20 - $550
Rating Breakdown
Traffic Sources
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Pre-Order0Shop
Judge.me Product Reviews5.0EcomRise Post Purchase UpsellEmbed dataBlockCountdown TimerSimilar Stores
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Frequently Asked Questions About overlanddefense.com
Is overlanddefense.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, overlanddefense.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is overlanddefense.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for overlanddefense.com. However, our EcomScout rating is B (33/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is overlanddefense.com's EcomScout rating and what does it mean?
overlanddefense.com has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does overlanddefense.com generate?
overlanddefense.com receives approximately 21.0K visits per year with estimated monthly revenue of $2.9K - $6.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does overlanddefense.com use?
We detected 7 Shopify apps on overlanddefense.com, including Pre-Order, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Personal Defense store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against overlanddefense.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Personal Defense store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.