Overstock.com
overstock.comOverstock.com receives an EcomScout Rating of S (73/100), ranking #483 out of 199,442 Shopify stores we track. This Furniture and Home Goods Home & Garden store attracts 75.6M visits per year with estimated revenue of $5.7M - $12.5M/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 49%, direct 16%, referral 7%, social 5%.
Ad spend: Estimated $1.5M/mo in paid search ($18.0M/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 1.2/5 based on 2,149 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (96%), CA (1%), BR (0%).
Furniture and Home Goods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture and Home Goods market generates $0M/month across 0 stores
- •Low average order value ($0) — consider bundling or upsells
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1499K
Google Ads estimate
Yearly Ad Budget
$18.0M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| amazonEasy | 30100K | $0.10 | $99.3K |
| walmart | 11700K | $0.26 | $2037.6K |
| ikea | 4010K | $0.17 | $268.9K |
| macysEasy | 3290K | $0.29 | $916.9K |
| wayfairEasy | 2760K | $0.11 | $250.3K |
Trustpilot Rating
2,149 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Tech Stack & Apps
Similar Stores
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Frequently Asked Questions About Overstock.com
Is Overstock.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Overstock.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Overstock.com safe to buy from? Is it a scam?
Overstock.com has a Trustpilot rating of 1.2/5 based on 2,149 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (73/100).
What is Overstock.com's EcomScout rating and what does it mean?
Overstock.com has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Overstock.com generate?
Overstock.com receives approximately 75.6M visits per year with estimated monthly revenue of $5.7M - $12.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Overstock.com use?
App detection data for Overstock.com is being updated.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture and Home Goods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Overstock.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture and Home Goods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.