OwlCrate
owlcrate.comOwlCrate receives an EcomScout Rating of S (75/100), ranking #499 out of 513,081 Shopify stores we track. This Subscription Boxes Other store attracts 4.8M visits per year with estimated revenue of $208.3K - $486.0K/mo. It offers 602 products at an average price of $38.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 34%, referral 2%.
Product pricing: Average price of $38 (range: $20 – $70). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $4.0K/mo in paid search ($47.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.6/5 based on 167 reviews. Good standing with customers.
Top markets: US (62%), CA (6%), GB (4%).
Best-selling product: Monsters in Masquerade (Exclusive OwlCrate Press Edition) ($35.99). Other top sellers include Stryx: Gods & Monsters — Tabletop Card Game (OwlCrate Exclusive), This Kingdom Will Not Kill Me (Exclusive OwlCrate Edition), To Steal a Throne (Exclusive OwlCrate Edition).
Subscription Boxes Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Subscription Boxes market generates $1M/month across 109 stores
- •13% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Subscription Boxes stores earn $148K+/month
- •This store outperforms 93% of Subscription Boxes competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Subscription Boxes
Best Selling Products
#1Monsters in Masquerade (Exclusive OwlCrate Press Edition)
$35.99
#2Stryx: Gods & Monsters — Tabletop Card Game (OwlCrate Exclusive)
$34.99
#3OwlCrate Gift Card!
$20
#4This Kingdom Will Not Kill Me (Exclusive OwlCrate Edition)
$34.99
#5To Steal a Throne (Exclusive OwlCrate Edition)
$32.99
#6Fundamentals of Being a Good Girl (Exclusive OwlCrate Edition)
$34.99
#7The Gravewood (Exclusive OwlCrate Edition)
$32.99
#8The Body (Exclusive OwlCrate Edition)
$34.99
#9Hell's Heart (Exclusive OwlCrate Edition)
$34.99
#10A Stage Set for Villains (Exclusive OwlCrate Edition)
$32.99
Range: $20 - $70
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$48K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| owlcrateEasy | 9K | $0.44 | $1.3K |
| owlcrate jr january 2021 | 44 | - | - |
| owlcrate jr unboxing | 44 | - | - |
| nos4a2 goodreadsEasy | 44 | - | - |
| owlcrate jr review | 44 | - | - |
Trustpilot Rating
167 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About OwlCrate
Is OwlCrate a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, OwlCrate is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is OwlCrate safe to buy from? Is it a scam?
OwlCrate has a Trustpilot rating of 3.6/5 based on 167 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (75/100).
What is OwlCrate's EcomScout rating and what does it mean?
OwlCrate has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does OwlCrate generate?
OwlCrate receives approximately 4.8M visits per year with estimated monthly revenue of $208.3K - $486.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does OwlCrate use?
We detected 6 Shopify apps on OwlCrate, including Klaviyo: Email Marketing & SMS, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Subscription Boxes store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against OwlCrate. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Subscription Boxes store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.