oxoaustralia.com.au
oxoaustralia.com.auoxoaustralia.com.au receives an EcomScout Rating of B+ (47/100), ranking #25,431 out of 481,857 Shopify stores we track. This Baby Products Baby & Kids store attracts 321.7K visits per year with estimated revenue of $9.5K - $22.2K/mo. It offers 487 products at an average price of $35.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 16%.
Product pricing: Average price of $35 (range: $15 – $60). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $15/mo in paid search ($180/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (89%), VN (10%), JP (1%).
Best-selling product: OXO Tot Go Potty Replacement bags ($42.95). Other top sellers include OXO Tot 2-In-1 Go Potty - Dusk, On-the-Go Food Scissors with Case, Formula Dispenser.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $5M/month across 2,047 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $39K+/month
- •This store outperforms 93% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •87 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1OXO Tot Go Potty Replacement bags
$42.95
#2OXO Tot 2-In-1 Go Potty - Dusk
$59.95
#3On-the-Go Food Scissors with Case
$34.95
#4Formula Dispenser
$14.95
#5Baby Blocks Food Storage Containers (180 ml) - Opal
$39.95
#6Baby Blocks Food Storage Containers (120 ml) - Opal
$29.95
#7Baby Blocks Food Storage Containers (60 ml) - Opal
$29.95
#8Stick & Stay Suction Plate - Opal
$31.96
#9Stick & Stay Suction Plate - Blossom
$31.96
#10Stick & Stay Suction Plate - Dusk
$31.96
Range: $15 - $60
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$15
Google Ads estimate
Yearly Ad Budget
$180
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| camping stove australia | 28 | $0.96 | - |
| online store in australia | 16 | $2.33 | $4 |
| food storage australiaEasy | 2 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
MailchimpSimilar Stores
View all →Frequently Asked Questions About oxoaustralia.com.au
Is oxoaustralia.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, oxoaustralia.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is oxoaustralia.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for oxoaustralia.com.au. However, our EcomScout rating is B+ (47/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is oxoaustralia.com.au's EcomScout rating and what does it mean?
oxoaustralia.com.au has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does oxoaustralia.com.au generate?
oxoaustralia.com.au receives approximately 321.7K visits per year with estimated monthly revenue of $9.5K - $22.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does oxoaustralia.com.au use?
We detected 7 Shopify apps on oxoaustralia.com.au, including Yotpo Reviews & UGC, Shop, Sale Badge and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against oxoaustralia.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.