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PAPER & TEA

paperandtea.de
52/100
EcomScout

PAPER & TEA receives an EcomScout Rating of A (52/100), ranking #8,775 out of 145,653 Shopify stores we track. This Beverages Food & Beverage store attracts 923.0K visits per year with estimated revenue of $27.4K - $60.9K/mo. It offers 193 products at an average price of $19.

Store descriptionHochwertiger Premium-Tee, Sets, exklusives Zubehör & Expertenwissen. P&T - Dein Partner für Teegenuss als Geschenk & im Alltag.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$27.4K - $60.9K/mo
Est. Traffic/mo
76.9K
Products
193
Top Market
DE (80%)
Top Channel
Search (73%)
Trustpilot
4.0/5 (211)

Store Intelligence Summary

Traffic breakdown: Search 73%, Referrals 11%, Direct 7%, Mail 6%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $19 (range: $9 – $89). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $34/mo in paid search ($408/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 211 reviews. Good standing with customers.

Top markets: DE (80%), AT (7%), CH (7%).

Best-selling product: Weißer Tee Mischung Perfect Day ($14.00). Other top sellers include Matcha Pulver Everyday Matcha, Kräutertee Sweet Lullaby, Kräutertee Pure Prana.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Beverages Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8.0M/mo
Total Stores
3,675
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

26%
58%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Beverages market generates $8M/month across 3,675 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Beverages stores earn $18K+/month
  • This store outperforms 88% of Beverages competitors
  • Coffee shows highest opportunity with $2,291 median revenue and medium competition
  • 54 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
31.7%
Pages/Visit
2.7
Avg. Time on Site
1m 7s
Avg. Product Price
$19

Range: $9 - $89

Rating Breakdown

Trustpilot80/100
Business Quality75/100
Traffic Growth50/100
Revenue Performance47/100
Marketing Efficiency22/100

Traffic Sources

Search72.9%
Referrals10.9%
Direct7.0%
Mail5.5%
Paid Referrals3.6%
Social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$34

Google Ads estimate

Yearly Ad Budget

$408

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
earl grey loose leaf teaEasy90--

Trustpilot Rating

4.0

211 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
80.0%
🇦🇹Austria
6.9%
🇨🇭Switzerland
6.7%
🇳🇱Netherlands
4.8%
🇺🇸United States
1.6%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

paper and teayuzumatcha sethagebutteafternoon tea

Tech Stack & Apps

Browse All Apps →

CDN

AWS CloudFront

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Sales Channels

Shop

Back in Stock

Back in Stock

Payment

Shopify Payments

Trending Beverages Products

Products gaining popularity in Beverages right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

88
$44.79+317%
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

87
$49.99+317%
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

86
$39.06+163%
See all trending Beverages products

Frequently Asked Questions About PAPER & TEA

Is PAPER & TEA a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, PAPER & TEA is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is PAPER & TEA safe to buy from? Is it a scam?

PAPER & TEA has a Trustpilot rating of 4.0/5 based on 211 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is PAPER & TEA's EcomScout rating and what does it mean?

PAPER & TEA has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does PAPER & TEA generate?

PAPER & TEA receives approximately 923.0K visits per year with estimated monthly revenue of $27.4K - $60.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does PAPER & TEA use?

We detected 3 Shopify apps on PAPER & TEA, including Advanced Predictive Search, Klaviyo Reviews, C: Mega Menu. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Beverages store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against PAPER & TEA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beverages store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

PAPER & TEA Shopify store analysis • BeveragesFood & Beverage • Likely Dropshipper • Rating: A

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