Papinelle
papinelle.comPapinelle receives an EcomScout Rating of S (65/100), ranking #5,189 out of 843,197 Shopify stores we track. This Sleepwear Fashion & Apparel store attracts 2.4M visits per year with estimated revenue of $112.0K - $242.6K/mo. It offers 1.3K products at an average price of A$58.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 30%, direct 22%, paid 21%, social 9%.
Product pricing: Average price of A$58 (range: A$22 – A$140) — ≈ $38 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $11/mo in paid search ($132/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.1/5 based on 30 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (81%), US (4%), VN (3%).
Best-selling product: Milla Rib Shelf Bra Tank (A$44.95). Other top sellers include Milla Rib Shelf Bra Tank, Milla Rib Shelf Bra Tank, Milla Rib Shelf Bra Tank.
Sleepwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Sleepwear market generates $0M/month across 135 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Sleepwear stores earn $26K+/month
- •This store outperforms 87% of Sleepwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Sleepwear
Best Selling Products
#1Milla Rib Shelf Bra Tank
A$44.95≈ $30
#2Milla Rib Shelf Bra Tank
A$44.95≈ $30
#3Milla Rib Shelf Bra Tank
A$44.95≈ $30
#4Milla Rib Shelf Bra Tank
A$44.95≈ $30
#5Milla Rib Shelf Bra Tank
A$44.95≈ $30
#6Milla Rib Shelf Bra Tank
A$44.95≈ $30
#7Milla Rib Shelf Bra Tank
A$44.95≈ $30
#8Milla Rib Shelf Bra Tank
A$44.95≈ $30
#9Milla Rib Shelf Bra Tank
A$44.95≈ $30
#10Milla Rib Shelf Bra Tank
A$44.95≈ $30
≈ $38 USD
Range: A$22 - A$140
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$11
Google Ads estimate
Yearly Ad Budget
$132
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| womens pyjama pants | 24 | - | - |
| pjs australiaEasy | 2 | - | - |
| merino pyjamas | 1 | - | - |
Trustpilot Rating
30 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
TrustpilotSimilar Stores
View all →Trending Sleepwear Products
Products gaining popularity in Sleepwear right now, based on Amazon & Google Trends data.
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver
Frequently Asked Questions About Papinelle
Is Papinelle a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Papinelle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Papinelle safe to buy from? Is it a scam?
Papinelle has a Trustpilot rating of 2.1/5 based on 30 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (65/100).
What is Papinelle's EcomScout rating and what does it mean?
Papinelle has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Papinelle generate?
Papinelle receives approximately 2.4M visits per year with estimated monthly revenue of $112.0K - $242.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Papinelle use?
We detected 5 Shopify apps on Papinelle, including Trustpilot, Klaviyo: Email Marketing & SMS, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Sleepwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Papinelle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleepwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.