Back to Stores
Papinelle homepage screenshot

Papinelle

papinelle.net
41/100
EcomScout

Papinelle receives an EcomScout Rating of B+ (41/100), ranking #40,716 out of 481,815 Shopify stores we track. This Sleepwear Fashion & Apparel store attracts 29.6K visits per year with estimated revenue of $2.7K - $5.9K/mo. It offers 1.3K products at an average price of $322.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.7K - $5.9K/mo
Est. Traffic/mo
2.5K
Products
1.3K
Top Market
NZ (39%)
Top Channel
N/A
Trustpilot
2.2/5 (27)

Store Intelligence Summary

Product pricing: Average price of $322 (range: $167 – $589). Positioned in the premium segment.

0

Customer trust: Trustpilot score 2.2/5 based on 27 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (39%), US (38%), AU (22%).

Best-selling product: Milla Rib Shelf Bra Tank ($209). Other top sellers include Milla Rib Shelf Bra Tank, Milla Rib Shelf Bra Tank, Milla Rib Shelf Bra Tank.

How is the EcomScout Rating calculated? The B+ grade (41/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sleepwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$170K/mo
Total Stores
45
Avg Revenue
$4K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

18%
49%
27%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Sleepwear market generates $0M/month across 45 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Sleepwear stores earn $31K+/month
  • This store outperforms 88% of Sleepwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
31.0%
Pages/Visit
2.2
Avg. Time on Site
40s
Avg. Product Price
$322

Range: $167 - $589

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Trustpilot40/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.2

27 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
39.3%
🇺🇸United States
38.2%
🇦🇺Australia
22.5%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Sleepwear Products

Products gaining popularity in Sleepwear right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

89
$48.49+219%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

79
$29.99+56%
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

65
$27.98+115%
See all trending Sleepwear products

Frequently Asked Questions About Papinelle

Is Papinelle a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Papinelle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Papinelle safe to buy from? Is it a scam?

Papinelle has a Trustpilot rating of 2.2/5 based on 27 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (41/100).

What is Papinelle's EcomScout rating and what does it mean?

Papinelle has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Papinelle generate?

Papinelle receives approximately 29.6K visits per year with estimated monthly revenue of $2.7K - $5.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Papinelle use?

We detected 4 Shopify apps on Papinelle, including Klaviyo: Email Marketing & SMS, Shop, Wishlist Plus and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sleepwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Papinelle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleepwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Papinelle Shopify store analysis • SleepwearFashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: