Pappy & Company
pappyco.comPappy & Company receives an EcomScout Rating of S (62/100), ranking #11,613 out of 1,116,422 Shopify stores we track. This Gourmet Food Food & Beverage store attracts 292.2K visits per year with estimated revenue of $36.2K - $72.4K/mo. It offers 227 products at an average price of $64.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 49%, direct 18%, paid 15%, social 5%.
Product pricing: Average price of $64 (range: $13 – $210). Mid-range pricing strategy.
Ad spend: Estimated $4.3K/mo in paid search ($52.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.6/5 based on 1 reviews. Good standing with customers.
Top markets: US (75%), VN (11%), IN (6%).
Best-selling product: Pappy Van Winkle Bourbon Barrel-Aged Old Fashioned Mix ($24). Other top sellers include Award Winning Pappy Van Winkle Bourbon Barrel-Aged Pure Maple Syrup, Pappy Van Winkle Bourbon Barrel Aged Pepper Sauce, Pappy & Company Handmade Bourbon Balls (Pack of 12).
Gourmet Food Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Gourmet Food market generates $1M/month across 346 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Gourmet Food stores earn $19K+/month
- •This store outperforms 91% of Gourmet Food competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Gourmet Food
Best Selling Products
#1Pappy Van Winkle Bourbon Barrel-Aged Old Fashioned Mix
$24
#2Award Winning Pappy Van Winkle Bourbon Barrel-Aged Pure Maple Syrup
$38
#3Pappy Van Winkle Bourbon Barrel Aged Pepper Sauce
$12.50
#4Pappy & Company Handmade Bourbon Balls (Pack of 12)
$36
#5Pappy Van Winkle Barrel Fermented Cigars (Robusto Size Box of 10)
$170
#6Pappy Van Winkle Barrel Fermented Cigars (Toro Size Box of 10)
$180
#7Pappy & Company Bourbon Barrel Aged Coffee
$26
#8Pappy Van Winkle 23-Year Bourbon Barrel Aged Pure Maple Syrup Limited-edition Batch
$48
#9Pappy Van Winkle Bourbon Barrel-Aged Old Fashioned Mix: Single Serve 5-Pack
$24
#10Pappy Van Winkle Barrel Fermented Cigars: Flying Pig (Box of 12)
$210
Range: $13 - $210
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$52K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pappy van winkleEasy | 33K | $0.35 | $1.2K |
| kitchen utensils | 12K | $0.74 | $981 |
| pappyEasy | 6K | $0.65 | $86 |
| pappy van winkle bourbonEasy | 4K | $0.36 | $29 |
| old rip van winkleEasy | 2K | $0.28 | $2 |
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Pappy & Company
Is Pappy & Company a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Pappy & Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Pappy & Company safe to buy from? Is it a scam?
Pappy & Company has a Trustpilot rating of 3.6/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (62/100).
What is Pappy & Company's EcomScout rating and what does it mean?
Pappy & Company has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Pappy & Company generate?
Pappy & Company receives approximately 292.2K visits per year with estimated monthly revenue of $36.2K - $72.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Pappy & Company use?
We detected 7 Shopify apps on Pappy & Company, including Gorgias, LoyaltyLion, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Gourmet Food store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Pappy & Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gourmet Food store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.