Parallel Imported
parallelimported.co.nzParallel Imported receives an EcomScout Rating of A+ (59/100), ranking #7,154 out of 384,952 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 412.0K visits per year with estimated revenue of $130.7K - $326.7K/mo. It offers 2.5K+ products at an average price of $1097.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 21%, referral 9%.
Product pricing: Average price of $1097 (range: $40 – $2399). Positioned in the premium segment.
Customer trust: Trustpilot score 2.0/5 based on 14 reviews. Mixed reviews — potential service or quality concerns.
Top markets: NZ (89%), US (4%), AU (4%).
Best-selling product: Amazon Fire 7 Tablet (2022) [16GB - Black] ($99). Other top sellers include Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Black ], Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 512GB / 12GB RAM - Black ], Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Black ].
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1BRATECK 37"-70" Ultra-Slim Fixed Wall Bracket. Max Load: 65kg. VESA Support up to 800x400. Built-in Bubble Level. Curved Display Compatible. Colour: Black. LCD-PLB41E
$40
![Amazon Fire 7 Tablet (2022) [16GB - Black]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/FIR-001_1.jpg?v=1780601747)
#2Amazon Fire 7 Tablet (2022) [16GB - Black]
$99
![Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Black ]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/41DNKOX_1.jpg?v=1781688734)
#3Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Black ]
$749
![Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 12GB RAM - Mocha Brown ]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/IMJ5VGX_1.jpg?v=1781688392)
#4Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 12GB RAM - Mocha Brown ]
$849
![Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 512GB / 12GB RAM - Glacier Blue ]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/3E1P5WU_1.jpg?v=1781256870)
#5Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 512GB / 12GB RAM - Glacier Blue ]
$849
![Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 512GB / 12GB RAM - Black ]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/G6FN9D1_1.jpg?v=1780617338)
#6Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 512GB / 12GB RAM - Black ]
$849
![Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Mocha Brown ]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/0URY2UU_1.jpg?v=1780634496)
#7Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Mocha Brown ]
$729
![Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Glacier Blue ]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/HQTI3GN_1.jpg?v=1780617333)
#8Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Glacier Blue ]
$729
![Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Black ]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/GUTLWI4_1.jpg?v=1780617329)
#9Xiaomi Redmi Note 15 Pro+ 5G Mobile Phone Global [ 256GB / 8GB RAM - Black ]
$729
![POCO X8 Pro Max Global Mobile Phone [ 256GB / 12GB RAM - Blue ]](https://cdn.shopify.com/s/files/1/0629/2796/2174/files/SFD02RF_1.webp?v=1781688189)
#10POCO X8 Pro Max Global Mobile Phone [ 256GB / 12GB RAM - Blue ]
$939
Range: $40 - $2399
Rating Breakdown
Traffic Sources
Trustpilot Rating
14 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Similar Stores
View all →Trending Consumer Electronics Products
Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black
Frequently Asked Questions About Parallel Imported
Is Parallel Imported a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Parallel Imported is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Parallel Imported safe to buy from? Is it a scam?
Parallel Imported has a Trustpilot rating of 2.0/5 based on 14 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (59/100).
What is Parallel Imported's EcomScout rating and what does it mean?
Parallel Imported has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Parallel Imported generate?
Parallel Imported receives approximately 412.0K visits per year with estimated monthly revenue of $130.7K - $326.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Parallel Imported use?
We detected 3 Shopify apps on Parallel Imported, including Pre-Order, Block, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Parallel Imported. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.