parluxus.com
parluxus.comparluxus.com receives an EcomScout Rating of B+ (44/100), ranking #15,587 out of 145,653 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 63.9K visits per year with estimated revenue of $33.9K - $84.7K/mo. It offers 22 products at an average price of $283.
Store descriptionShop at the official Parlux store for professional-grade hair dryers and styling tools trusted by beauty salons worldwide. Made in Italy.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $283 (range: $270 – $305). Positioned in the premium segment.
Ad spend: Estimated $70/mo in paid search ($840/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: Parlux Alyon Hair Dryer ($305.00). Other top sellers include Parlux Advance Light Ionic and Ceramic Hair Dryer, Parlux 385 PowerLight Ionic & Ceramic Dryer.
Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare market generates $10M/month across 735 stores
- •20% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Haircare stores earn $185K+/month
- •This store outperforms 93% of Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
- •146 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $270 - $305
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$70
Google Ads estimate
Yearly Ad Budget
$840
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| parlux hair dryerEasy | 320 | $0.80 | $113 |
| parlux hairdryersEasy | 70 | $0.59 | $14 |
| parlux alyon hair dryerEasy | 44 | - | - |
| parlux dryerEasy | 44 | $0.51 | $20 |
| parlux hair dryersEasy | 44 | $0.95 | $44 |
Top Countries
Analysis
Weaknesses
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Klaviyo Reviews
POWR Email Signup
DECO Product Labels & Badges
Smartviewer: Quick View
Judge.me Ali Reviews ImporterAnalytics
Google Analytics
Google Tag Manager
Facebook PixelJavaScript
E-commerce Platform
ShopifySales Channels
CDN
AWS CloudFrontPayment
Shopify Payments
Amazon PaySimilar Stores
View all →Trending Haircare Products
Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About parluxus.com
Is parluxus.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, parluxus.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is parluxus.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for parluxus.com. However, our EcomScout rating is B+ (44/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is parluxus.com's EcomScout rating and what does it mean?
parluxus.com has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does parluxus.com generate?
parluxus.com receives approximately 63.9K visits per year with estimated monthly revenue of $33.9K - $84.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does parluxus.com use?
We detected 5 Shopify apps on parluxus.com, including Klaviyo Reviews, POWR Email Signup, DECO Product Labels & Badges and more. The store uses the "Cyber Monday (12/1/2025)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against parluxus.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.