Party City
partycity.comParty City receives an EcomScout Rating of S (78/100), ranking #195 out of 482,415 Shopify stores we track. This Party Supplies Other store attracts 8.5M visits per year with estimated revenue of $465.9K - $1.1M/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 16%, referral 2%.
Ad spend: Estimated $91.4K/mo in paid search ($1.1M/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 1.6/5 based on 313 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (85%), PR (2%), CA (1%).
Party Supplies Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Party Supplies market generates $0M/month across 54 stores
- •81% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Party Supplies stores earn $17K+/month
- •This store outperforms 94% of Party Supplies competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Party Supplies
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$91K
Google Ads estimate
Yearly Ad Budget
$1.1M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| party cityEasy | 684K | $0.16 | $87.5K |
| party city near me | 400K | $0.44 | $1 |
| party | 97K | $1.06 | $12.4K |
| party store near meEasy | 72K | - | - |
| partycity | 70K | $0.77 | $22 |
Trustpilot Rating
313 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
View all →Frequently Asked Questions About Party City
Is Party City a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Party City is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Party City safe to buy from? Is it a scam?
Party City has a Trustpilot rating of 1.6/5 based on 313 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (78/100).
What is Party City's EcomScout rating and what does it mean?
Party City has an EcomScout rating of S (78/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Party City generate?
Party City receives approximately 8.5M visits per year with estimated monthly revenue of $465.9K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Party City use?
We detected 7 Shopify apps on Party City, including Shop, Frequently Bought Together, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Party Supplies store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Party City. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Party Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.