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Paul & Joe

paulandjoe.us
38/100
EcomScout

Paul & Joe receives an EcomScout Rating of B (38/100), ranking #55,108 out of 541,136 Shopify stores we track. This Cosmetics and Accessories Beauty & Personal Care store attracts 29.6K visits per year with estimated revenue of $3.1K - $6.0K/mo. It offers 340 products at an average price of $50.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.1K - $6.0K/mo
Est. Traffic/mo
2.5K
Products
340
Top Market
US (76%)
Top Channel
N/A
Trustpilot
2.7/5 (5)

Store Intelligence Summary

Product pricing: Average price of $50 (range: $10 – $150). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.7/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (76%), IN (19%), PL (4%).

Best-selling product: Lipstick Case N 01 (Empty Case) ($15). Other top sellers include Beauty Advent Calendar 2023, ORIGINAL SHOULDER POUCH, ORIGINAL JUTE BAG.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics and Accessories Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$24K/mo
Total Stores
10
Avg Revenue
$2K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

20%
80%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics and Accessories market generates $0M/month across 10 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 62% of Cosmetics and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.7%
Pages/Visit
1.9
Avg. Time on Site
13s
Avg. Product Price
$50

Range: $10 - $150

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot35/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.7

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
76.0%
🇮🇳India
19.2%
🇵🇱Poland
4.0%
🇮🇹Italy
0.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

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Frequently Asked Questions About Paul & Joe

Is Paul & Joe a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Paul & Joe is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Paul & Joe safe to buy from? Is it a scam?

Paul & Joe has a Trustpilot rating of 2.7/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (38/100).

What is Paul & Joe's EcomScout rating and what does it mean?

Paul & Joe has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Paul & Joe generate?

Paul & Joe receives approximately 29.6K visits per year with estimated monthly revenue of $3.1K - $6.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Paul & Joe use?

We detected 4 Shopify apps on Paul & Joe, including Shop, Smile.io Rewards & Loyalty, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Paul & Joe. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Paul & Joe Shopify store analysis • Cosmetics and AccessoriesBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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