Paula's Choice, LLC - US and Canada
paulaschoice.myPaula's Choice, LLC - US and Canada receives an EcomScout Rating of S (59/100), ranking #20,536 out of 1,189,773 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 51.6K visits per year with estimated revenue of $4.0K - $7.8K/mo. It offers 154 products at an average price of MYR 203.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of MYR 203 (range: MYR 70 – MYR 350) — ≈ $43 USD. Mid-range pricing strategy.
Ad spend: Estimated $183/mo in paid search ($2.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 390 reviews. Excellent reputation — customers rate this store highly.
Top markets: MY (97%), US (3%).
Best-selling product: 2% BHA Liquid Exfoliant (MYR 70). Other top sellers include CellularYouth™ Age-Disrupting Longevity Serum, 2% BHA Liquid Exfoliant, Pore-Reducing Toner.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Gift card
MYR 150≈ $32
#22% BHA Liquid Exfoliant
MYR 70≈ $15
#3CellularYouth™ Age-Disrupting Longevity Serum
MYR 350≈ $74
#42% BHA Liquid Exfoliant
MYR 170.10≈ $36
#5Pore-Reducing Toner
MYR 149≈ $31
#6C15 Super Booster
MYR 269≈ $56
#7Pore Normalizing Cleanser
MYR 120≈ $25
#8Weightless Body Treatment 2% BHA
MYR 157.50≈ $33
#910% Niacinamide Booster
MYR 255≈ $54
#10Super-Light Daily Wrinkle Defense SPF 30
MYR 209≈ $44
≈ $43 USD
Range: MYR 70 - MYR 350
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$183
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| paula's choiceEasy | 65K | $0.03 | $873 |
| defense essential glow moisturizer spf 30 | 90 | - | - |
| paulas's choice | 44 | - | - |
| clinical 0.3% retinol + 2% bakuchiol treatment | 20 | - | - |
Trustpilot Rating
390 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
SearchaniseSimilar Stores
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Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Paula's Choice, LLC - US and Canada
Is Paula's Choice, LLC - US and Canada a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Paula's Choice, LLC - US and Canada is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Paula's Choice, LLC - US and Canada safe to buy from? Is it a scam?
Paula's Choice, LLC - US and Canada has a Trustpilot rating of 4.6/5 based on 390 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).
What is Paula's Choice, LLC - US and Canada's EcomScout rating and what does it mean?
Paula's Choice, LLC - US and Canada has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Paula's Choice, LLC - US and Canada generate?
Paula's Choice, LLC - US and Canada receives approximately 51.6K visits per year with estimated monthly revenue of $4.0K - $7.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Paula's Choice, LLC - US and Canada use?
We detected 9 Shopify apps on Paula's Choice, LLC - US and Canada, including Klaviyo: Email Marketing & SMS, Stamped.io Product Reviews, Smile.io Rewards & Loyalty and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Paula's Choice, LLC - US and Canada. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.