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69/100
EcomScout

PCH receives an EcomScout Rating of S (69/100), ranking #3,616 out of 1,050,332 Shopify stores we track. This Apparel Retail store attracts 22.8M visits per year with estimated revenue of $874.8K - $2.0M/mo. It offers 97 products at an average price of $27.

Store descriptionPublishers Clearing House has awarded over $492 million to real winners since 1967. Enter for your chance to win cash, cars, and dream vacations today.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$874.8K - $2.0M/mo
Est. Traffic/mo
1.9M
Products
97
Top Market
US (100%)
Top Channel
Direct (50%)
Trustpilot
1.3/5 (248)

Store Intelligence Summary

Traffic breakdown: Direct 50%, Mail 25%, SearchOrganic 10%, DisplayAds 7%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $27 (range: $8 – $54). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $21.0K/mo in paid search ($251.6K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 1.3/5 based on 248 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%), IN (0%), MX (0%).

Best-selling product: Big Check Energy Classic Tee (Unisex) ($21). Other top sellers include PCH Signature Can Cooler, Winning Is Everything Car Magnet, America's Favorite Sweepstakes Mouse Pad.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.6%
Pages/Visit
7.6
Avg. Time on Site
2m 13s
Avg. Product Price
$27

Range: $8 - $54

Rating Breakdown

Marketing Efficiency80/100
Business Quality75/100
Revenue Performance74/100
Traffic Growth65/100
Trustpilot50/100

Traffic Sources

Direct49.8%
Mail24.8%
SearchOrganic10.3%
DisplayAds6.9%
Referrals5.1%
SocialOrganic1.9%
SocialPaid0.6%
SearchPaid0.5%
GenAi0.1%
Affiliate0.1%

Marketing & Ad Spend

Monthly Ad Spend

$21K

Google Ads estimate

Yearly Ad Budget

$252K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
publishers clearing house39K$0.07$5
pch.com11K$0.20$1.7K
pch sweepstakesEasy4K$0.16$4.4K
publisher clearing houseEasy4K$0.16$408
pch sweepstakes entrysEasy3K--

Trustpilot Rating

1.3

248 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
99.6%
🇮🇳India
0.1%
🇲🇽Mexico
0.1%
🇨🇦Canada
0.1%
🇨🇴Colombia
0.0%

Analysis

Strengths

  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

pchpublishers clearing housepch gamespch majong gamespch.com

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Email Marketing

Klaviyo: Email Marketing & SMS

Video

YouTube

Reviews

Judge.me Product ReviewsJudge.me

Sales Channels

Buy Button channel

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About PCH

Is PCH a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, PCH is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is PCH safe to buy from? Is it a scam?

PCH has a Trustpilot rating of 1.3/5 based on 248 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is PCH's EcomScout rating and what does it mean?

PCH has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does PCH generate?

PCH receives approximately 22.8M visits per year with estimated monthly revenue of $874.8K - $2.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does PCH use?

We detected 3 Shopify apps on PCH, including Marquee, C: Mega Menu, Judge.me Ali Reviews Importer. The store uses the "Production - GitHub" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against PCH. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

PCH Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: S

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