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Pellwall

pellwall.com
63/100
EcomScout

Pellwall receives an EcomScout Rating of S (63/100), ranking #5,118 out of 481,798 Shopify stores we track. This Perfumery Beauty & Personal Care store attracts 487.1K visits per year with estimated revenue of $196.7K - $382.5K/mo. It offers 766 products at an average price of $101.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$196.7K - $382.5K/mo
Est. Traffic/mo
40.6K
Products
766
Top Market
PL (21%)
Top Channel
direct (22%)
Trustpilot
2.0/5 (20)

Store Intelligence Summary

Traffic breakdown: direct 22%, referral 6%.

Product pricing: Average price of $101 (range: $4 – $720). Positioned in the premium segment.

0

Customer trust: Trustpilot score 2.0/5 based on 20 reviews. Mixed reviews — potential service or quality concerns.

Top markets: PL (21%), US (14%), GB (10%).

Best-selling product: 100 Essential Aroma Chemicals - All five kits together ($499). Other top sellers include Naturals Starter Kit, Superpowers Kit, Blending Kit of 56 Aroma Chemicals.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Perfumery Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$32K/mo
Total Stores
10
Avg Revenue
$3K/mo
Top 10% Threshold
$126K/mo

Competition Breakdown

30%
30%
10%
10%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Perfumery market generates $0M/month across 10 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Perfumery stores earn $126K+/month
  • This store outperforms 97% of Perfumery competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.0%
Pages/Visit
2.8
Avg. Time on Site
42s
Avg. Product Price
$101

Range: $4 - $720

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot40/100
Marketing Efficiency14/100

Traffic Sources

direct21.8%
referral6.0%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

2.0

20 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇵🇱Poland
21.3%
🇺🇸United States
14.4%
🇬🇧United Kingdom
9.8%
🇩🇰Denmark
6.3%
🇳🇱Netherlands
5.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Frequently Asked Questions About Pellwall

Is Pellwall a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Pellwall is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Pellwall safe to buy from? Is it a scam?

Pellwall has a Trustpilot rating of 2.0/5 based on 20 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (63/100).

What is Pellwall's EcomScout rating and what does it mean?

Pellwall has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Pellwall generate?

Pellwall receives approximately 487.1K visits per year with estimated monthly revenue of $196.7K - $382.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Pellwall use?

We detected 4 Shopify apps on Pellwall, including Klaviyo: Email Marketing & SMS, Judge.me Product Reviews, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Perfumery store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Pellwall. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Perfumery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Pellwall Shopify store analysis • PerfumeryBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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