Penfield
penfield.comPenfield receives an EcomScout Rating of A (53/100), ranking #38,919 out of 1,125,961 Shopify stores we track. This Outerwear Fashion & Apparel store attracts 295.3K visits per year with estimated revenue of $18.1K - $39.2K/mo. It offers 194 products at an average price of £31.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 43%, paid 13%, direct 10%, social 9%.
Product pricing: Average price of £31 (range: £10 – £125) — ≈ $39 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $3/mo in paid search ($36/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.9/5 based on 129 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (47%), US (44%), BR (3%).
Best-selling product: Trail Long Sleeve T-Shirt in Black (£17.50). Other top sellers include Yosemite Trail Satellite Long Sleeve T-Shirt in Black, Ultimate Winter Parka in Black, Arc Mountain Long Sleeve T-Shirt in Navy Blue.
Outerwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outerwear market generates $4M/month across 382 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outerwear stores earn $113K+/month
- •This store outperforms 92% of Outerwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Outerwear
Best Selling Products
#1Trail Long Sleeve T-Shirt in Black
£17.50≈ $22
#2Yosemite Trail Satellite Long Sleeve T-Shirt in Black
£15≈ $19
#3Ultimate Winter Parka in Black
£125≈ $159
#4Arc Mountain Long Sleeve T-Shirt in Navy Blue
£15≈ $19
#5Fairton Fair Isle Bobble Hat in Navy Blue
£10≈ $13
#6Pac Jac in True Red
£125≈ $159
#7Yosemite Trail Satellite Long Sleeve T-Shirt in Bright White
£15≈ $19
#8P Bear Fleece Jacket in Laurel Wreath
£50≈ $64
#9Sketch Mountain Back Graphic Long Sleeve T-Shirt in Ebony
£15≈ $19
#10Chest Pocket Long Sleeve T-Shirt in Winetasting
£10≈ $13
≈ $39 USD
Range: £10 - £125
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3
Google Ads estimate
Yearly Ad Budget
$36
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| penfield kasson womenEasy | 44 | $0.44 | - |
| penfield rockwool jacket | 44 | - | - |
| united kingdom t shirtEasy | 40 | $1.05 | - |
Trustpilot Rating
129 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
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Frequently Asked Questions About Penfield
Is Penfield a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Penfield is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Penfield safe to buy from? Is it a scam?
Penfield has a Trustpilot rating of 1.9/5 based on 129 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (53/100).
What is Penfield's EcomScout rating and what does it mean?
Penfield has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Penfield generate?
Penfield receives approximately 295.3K visits per year with estimated monthly revenue of $18.1K - $39.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Penfield use?
We detected 7 Shopify apps on Penfield, including Shop, Gorgias, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outerwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Penfield. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outerwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.