Back to Stores
penheaven.com homepage screenshot

penheaven.com

penheaven.com
51/100
EcomScout

penheaven.com receives an EcomScout Rating of A (51/100), ranking #11,361 out of 202,193 Shopify stores we track. This Office & School Supplies Retail store attracts 1.2M visits per year with estimated revenue of $56.3K - $131.3K/mo..

Store descriptionFind a huge range of luxury pens from brands including Parker & Cross at Pen Heaven. In-house engraving service, express worldwide delivery and same day despatch.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$56.3K - $131.3K/mo
Est. Traffic/mo
97.2K
Products
N/A
Top Market
US (29%)
Top Channel
Search (83%)
Est. Ad Spend/mo
$1.2K

Store Intelligence Summary

Traffic breakdown: Search 83%, Direct 8%, Social 4%, Paid Referrals 2%. This indicates a content-driven organic growth strategy.

Ad spend: Estimated $1.2K/mo in paid search ($14.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (29%), CA (8%), NG (4%).

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Office & School Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.9M/mo
Total Stores
213
Avg Revenue
$9K/mo
Top 10% Threshold
$159K/mo

Competition Breakdown

19%
33%
22%
11%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Office & School Supplies market generates $2M/month across 213 stores
  • 15% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Office & School Supplies stores earn $159K+/month
  • This store outperforms 94% of Office & School Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.0%
Pages/Visit
2.4
Avg. Time on Site
59s

Rating Breakdown

Business Quality90/100
Revenue Performance56/100
Traffic Growth55/100
Marketing Efficiency55/100

Traffic Sources

Search82.7%
Direct7.5%
Social4.1%
Paid Referrals2.3%
Referrals1.4%
Mail1.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$15K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
parker pensEasy6K$0.52$1.5K
parker penEasy5K$0.61$90
parker fountain penEasy2K$0.57$122
waterman fountain penEasy1K$0.13$1
engraved pensEasy1K$3.14$2.6K

Top Countries

🇺🇸United States
28.5%
🇨🇦Canada
7.7%
🇳🇬Nigeria
4.1%
🇦🇺Australia
3.7%
🇮🇳India
3.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

parker sonnet ballpoint penballpoint vs rollerballrefill for penlegamisailor lecule

Tech Stack & Apps

Analytics

Google AnalyticsHotjarGoogle Tag Manager

Customer Support

Zendesk

E-commerce Platform

Magento

Fonts

Adobe FontsFont Awesome

Reviews

Feefo

Advertising

Microsoft Advertising

Trending Office & School Supplies Products

Products gaining popularity in Office & School Supplies right now, based on Amazon & Google Trends data.

Assorted Size Binder Clips & Jumbo Paper Clips Set - 340pcs Black, Large for Office & School Supplies, in Container with Compartments

Assorted Size Binder Clips & Jumbo Paper Clips Set - 340pcs Black, Large for Office & School Supplies, in Container with Compartments

100
$9.99+376%
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)

Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)

96
$8.99+389%
5pcs Small Note Pads 5x8 Notebook College Ruled Legal Pads Color Notepads 5 Pack Study Back Writing Pads 5 x 8 Perforated Narrow Ruled Pads of Paper for School & Office Supplies 30 Sheets/Pack

5pcs Small Note Pads 5x8 Notebook College Ruled Legal Pads Color Notepads 5 Pack Study Back Writing Pads 5 x 8 Perforated Narrow Ruled Pads of Paper for School & Office Supplies 30 Sheets/Pack

88
$6.89+38%
gianotter Desk Organizers and Accessories, Monitor Stand with Drawer and 2 Pen Holder, Desktop Organizer Suitable for Offices and Dormitories (Black)

gianotter Desk Organizers and Accessories, Monitor Stand with Drawer and 2 Pen Holder, Desktop Organizer Suitable for Offices and Dormitories (Black)

87
$16.99+191%
See all trending Office & School Supplies products

Frequently Asked Questions About penheaven.com

Is penheaven.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, penheaven.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is penheaven.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for penheaven.com. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is penheaven.com's EcomScout rating and what does it mean?

penheaven.com has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does penheaven.com generate?

penheaven.com receives approximately 1.2M visits per year with estimated monthly revenue of $56.3K - $131.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does penheaven.com use?

App detection data for penheaven.com is being updated. The store uses the "min" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Office & School Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against penheaven.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Office & School Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

penheaven.com Shopify store analysis • Office & School SuppliesRetail • Unlikely Dropshipper • Rating: A

Last updated: