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Penningtons

penningtons.com
S
69/100
EcomScout

Penningtons receives an EcomScout Rating of S (69/100), ranking #5,212 out of 1,190,454 Shopify stores we track. This Plus Size Clothing Fashion & Apparel store attracts 11.0M visits per year with estimated revenue of $314.1K - $680.5K/mo. It offers 1.2K products at an average price of CA$25.

Analysis by EcomScout Research Team · How we calculate ratings

Plus Size ClothingFashion & ApparelClothing
Est. Revenue/mo
$314.1K - $680.5K/mo
Est. Traffic/mo
918.2K
Products
1.2K
Top Market
CA (97%)
Top Channel
direct (25%)
Trustpilot
2.2/5 (44)

Store Intelligence Summary

Traffic breakdown: direct 25%, organic 18%, paid 13%, social 13%.

Product pricing: Average price of CA$25 (range: CA$12 – CA$66) — ≈ $18 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $611/mo in paid search ($7.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 44 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (97%), US (2%), DE (0%).

Best-selling product: Responsible, V-Neck Boyfriend Tee with Slits (CA$13.99). Other top sellers include Responsible, Boyfriend-Fit Tee with Slits, Crew-Neck Curvy Tee, Solid Capri with Adjustable Waistband.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Plus Size Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$212K/mo
Total Stores
115
Avg Revenue
$2K/mo
Top 10% Threshold
$80K/mo

Competition Breakdown

39%
30%
16%
7%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Plus Size Clothing market generates $0M/month across 115 stores
  • •8% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Plus Size Clothing stores earn $80K+/month
  • •This store outperforms 98% of Plus Size Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Plus Size Clothing

Shop84%Block75%Pre-Order37%Klaviyo: Email Marketing & SMS34%

Best Selling Products

Responsible, V-Neck Boyfriend Tee with Slits#1

Responsible, V-Neck Boyfriend Tee with Slits

CA$13.99≈ $10

Responsible, Boyfriend-Fit Tee with Slits#2

Responsible, Boyfriend-Fit Tee with Slits

CA$25≈ $19

Crew-Neck Curvy Tee#3

Crew-Neck Curvy Tee

CA$13.99≈ $10

Solid Capri with Adjustable Waistband#4

Solid Capri with Adjustable Waistband

CA$29.97≈ $22

Second Skin Pastel Unlined Underwire Matte Bra - ti Voglio#5

Second Skin Pastel Unlined Underwire Matte Bra - ti Voglio

CA$25≈ $19

Curvy-Fit Short-Sleeve Crew-Neck Tee#6

Curvy-Fit Short-Sleeve Crew-Neck Tee

CA$13.99≈ $10

Classic Rib Knit Full Brief - ti Voglio#7

Classic Rib Knit Full Brief - ti Voglio

CA$12.95≈ $9.58

Unlined Lace Bra - Déesse Collection#8

Unlined Lace Bra - Déesse Collection

CA$65.95≈ $49

Seamless Full Brief, Solid - ti Voglio#9

Seamless Full Brief, Solid - ti Voglio

CA$14.95≈ $11

Modern-Fit Crewneck Tee#10

Modern-Fit Crewneck Tee

CA$12.48≈ $9.24

Analyzing...
Bounce Rate
42.5%
Pages/Visit
7.4
Avg. Time on Site
3m 56s
Avg. Product Price
CA$25

≈ $18 USD

Range: CA$12 - CA$66

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Revenue Performance74/100
Marketing Efficiency43/100
Trustpilot40/100

Traffic Sources

direct25.3%
organic18.2%
paid12.9%
social12.6%
referral3.4%

Marketing & Ad Spend

Monthly Ad Spend

$611

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
penningtonEasy6K$1.94$903
plus size leggings2K$1.41$3.1K
penningtons810$0.28$56
plus size suits for womenEasy320$1.33$169
plus size sweatsuitsEasy320--

Trustpilot Rating

2.2

44 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
96.9%
🇺🇸United States
2.1%
🇩🇪Germany
0.3%
🇧🇷Brazil
0.2%
🇮🇳India
0.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

ShopShopify FormsWishlist KingKlaviyo: Email Marketing & SMSWishlistHeader hasBlock

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Trending Products to Sell

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72
$5.99-6%
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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Penningtons

Is Penningtons a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Penningtons is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Penningtons safe to buy from? Is it a scam?

Penningtons has a Trustpilot rating of 2.2/5 based on 44 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is Penningtons's EcomScout rating and what does it mean?

Penningtons has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Penningtons generate?

Penningtons receives approximately 11.0M visits per year with estimated monthly revenue of $314.1K - $680.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Penningtons use?

We detected 7 Shopify apps on Penningtons, including Shop, Shopify Forms, Wishlist King and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Plus Size Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Penningtons. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Plus Size Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Penningtons Shopify store analysis • Plus Size Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: August 7, 2026

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