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pensplus.co.uk

pensplus.co.uk
B+
47/100
EcomScout

pensplus.co.uk receives an EcomScout Rating of B+ (47/100), ranking #69,676 out of 1,190,454 Shopify stores we track. This Writing Instruments Office & Stationery store attracts 131.6K visits per year with estimated revenue of $3.6K - $8.4K/mo. It offers 1.7K products at an average price of £8.

Analysis by EcomScout Research Team · How we calculate ratings

Writing InstrumentsOffice & StationeryPens and Accessories
Est. Revenue/mo
$3.6K - $8.4K/mo
Est. Traffic/mo
11.0K
Products
1.7K
Top Market
GB (79%)
Top Channel
organic (62%)
Trustpilot
4.5/5 (31)

Store Intelligence Summary

Traffic breakdown: organic 62%, paid 20%, direct 8%.

Product pricing: Average price of £8 (range: £3 – £25) — ≈ $11 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.5/5 based on 31 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (79%), US (21%).

Best-selling product: LAMY T10 Ink Cartridges Pack of 5 (£4). Other top sellers include Diamine 30ml Bottled Inks, Legami Erasable Gel Pen, Kaweco Ink Cartridges Pack of 6.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Writing Instruments Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.5M/mo
Total Stores
185
Avg Revenue
$8K/mo
Top 10% Threshold
$131K/mo

Competition Breakdown

20%
35%
23%
10%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Writing Instruments market generates $1M/month across 185 stores
  • •12% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Writing Instruments stores earn $131K+/month
  • •This store outperforms 94% of Writing Instruments competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Writing Instruments

Shop102%Block81%Pre-Order49%Judge.me Product Reviews39%

Best Selling Products

Pens Plus Gift Card#1

Pens Plus Gift Card

£10≈ $13

LAMY T10 Ink Cartridges Pack of 5#2

LAMY T10 Ink Cartridges Pack of 5

£4≈ $5.08

Diamine 30ml Bottled Inks#3

Diamine 30ml Bottled Inks

£4≈ $5.08

Legami Erasable Gel Pen#4

Legami Erasable Gel Pen

£2.50≈ $3.17

Kaweco Ink Cartridges Pack of 6#5

Kaweco Ink Cartridges Pack of 6

£3≈ $3.81

Waterman 50ml Bottled Inks#6

Waterman 50ml Bottled Inks

£9.50≈ $12

LAMY Z27/Z28 Piston Converters#7

LAMY Z27/Z28 Piston Converters

£5≈ $6.35

Graf von Faber-Castell Ink Cartridges Pack of 6#8

Graf von Faber-Castell Ink Cartridges Pack of 6

£4.50≈ $5.71

Cross Ink Cartridges Pack of 6#9

Cross Ink Cartridges Pack of 6

£5≈ $6.35

Montblanc Ink Cartridges Pack of 8#10

Montblanc Ink Cartridges Pack of 8

£9≈ $11

Analyzing...
Bounce Rate
41.0%
Pages/Visit
2.4
Avg. Time on Site
2m 50s
Avg. Product Price
£8

≈ $11 USD

Range: £3 - £25

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic61.9%
paid19.7%
direct7.5%
social0.0%
referral0.0%

Trustpilot Rating

4.5

31 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
79.1%
🇺🇸United States
20.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

ShopKlaviyo: Email Marketing & SMSBundle main jsEmbed main jsBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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$5.99-6%
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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About pensplus.co.uk

Is pensplus.co.uk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, pensplus.co.uk is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is pensplus.co.uk safe to buy from? Is it a scam?

pensplus.co.uk has a Trustpilot rating of 4.5/5 based on 31 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).

What is pensplus.co.uk's EcomScout rating and what does it mean?

pensplus.co.uk has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does pensplus.co.uk generate?

pensplus.co.uk receives approximately 131.6K visits per year with estimated monthly revenue of $3.6K - $8.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does pensplus.co.uk use?

We detected 5 Shopify apps on pensplus.co.uk, including Shop, Klaviyo: Email Marketing & SMS, Bundle main js and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Writing Instruments store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against pensplus.co.uk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Writing Instruments store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

pensplus.co.uk Shopify store analysis • Writing Instruments • Office & Stationery • Unlikely Dropshipper • Rating: B+

Last updated: August 11, 2026

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