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Percival homepage screenshot
71/100
EcomScout

Percival receives an EcomScout Rating of S (71/100), ranking #649 out of 145,853 Shopify stores we track. This Apparel Retail store attracts 7.0M visits per year with estimated revenue of $4.2M - $9.8M/mo. It offers 734 products at an average price of $230.

Store descriptionAt Percival we redefine menswear classics through unique texture and patterns. Welcome to our online store.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.2M - $9.8M/mo
Est. Traffic/mo
582.5K
Products
734
Top Market
GB (47%)
Top Channel
Search (50%)
Trustpilot
3.3/5 (2,526)

Store Intelligence Summary

Traffic breakdown: Search 50%, Direct 29%, Mail 7%, Social 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $230 (range: $230 – $230). Positioned in the premium segment.

Customer trust: Trustpilot score 3.3/5 based on 2,526 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (47%), US (29%), FR (3%).

Best-selling product: Tailored Linen Blazer | Suit Jacket | Forest ($230.00).

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.3%
Pages/Visit
4.1
Avg. Time on Site
2m 37s
Avg. Product Price
$230

Range: $230 - $230

Rating Breakdown

Revenue Performance80/100
Trustpilot80/100
Business Quality76/100
Traffic Growth65/100
Marketing Efficiency33/100

Traffic Sources

Search49.8%
Direct29.4%
Mail7.2%
Social3.5%
Referrals3.0%
Paid Referrals2.1%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
european clothing mens44--
casentino wool coat40--
percivalclo28--
percival singapore28--

Trustpilot Rating

3.3

2,526 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
46.7%
🇺🇸United States
29.4%
🇫🇷France
3.1%
🇩🇪Germany
2.2%
🇳🇱Netherlands
1.6%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

percivalpercival menswearpercival clothingpercival returnspercival_menswear

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google AnalyticsMicrosoft Clarity

Reviews

TrustpilotYotpo Reviews & UGCYotpoTrustpilot

Email Marketing

Klaviyo: Email Marketing & SMS

Sales Channels

Shop

CDN

AWS CloudFront

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Percival

Is Percival a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Percival is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Percival safe to buy from? Is it a scam?

Percival has a Trustpilot rating of 3.3/5 based on 2,526 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (71/100).

What is Percival's EcomScout rating and what does it mean?

Percival has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Percival generate?

Percival receives approximately 7.0M visits per year with estimated monthly revenue of $4.2M - $9.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Percival use?

App detection data for Percival is being updated. The store uses the "Made by Field — Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Percival. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Percival Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: S

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