Perfume Direct
perfumedirect.comPerfume Direct receives an EcomScout Rating of S (72/100), ranking #2,459 out of 1,125,939 Shopify stores we track. This Perfume & Fragrance Beauty & Personal Care store attracts 1.7M visits per year with estimated revenue of $99.2K - $192.9K/mo. It offers 2.5K products at an average price of £22.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 65%, paid 10%, direct 10%, referral 6%.
Product pricing: Average price of £22 (range: £9 – £37) — ≈ $29 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $251/mo in paid search ($3.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 1,787 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (47%), US (13%), AE (3%).
Best-selling product: Jimmy Choo Eau de Parfum Women's Perfume Spray (40ml, 60ml, 100ml) (£28.99). Other top sellers include Hugo Boss Orange Eau de Toilette Women's Perfume Spray (30ml, 50ml, 75ml).
Perfume & Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Perfume & Fragrance market generates $0M/month across 20 stores
- •25% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Perfume & Fragrance stores earn $131K+/month
- •This store outperforms 96% of Perfume & Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Perfume & Fragrance
Best Selling Products
#1Jimmy Choo Eau de Parfum Women's Perfume Spray (40ml, 60ml, 100ml)
£28.99≈ $37
#2Montblanc Explorer Eau de Parfum Men's Aftershave Spray (4.5ml, 30ml, 60ml, 100ml, 200ml)
£8.99≈ $11
#3Calvin Klein Eternity Moment Eau de Parfum Women's Perfume Spray (30ml, 50ml, 100ml)
£13.99≈ $18
#4Calvin Klein Euphoria Eau de Parfum Women's Perfume Spray (30ml, 50ml, 100ml, 160ml)
£26.99≈ $34
#5Hugo Boss Orange Eau de Toilette Women's Perfume Spray (30ml, 50ml, 75ml)
£16.99≈ $22
#6Issey Miyake L'Eau d'Issey Pour Homme Eau de Toilette Men's Aftershave (40ml, 75ml, 125ml, 200ml)
£27.99≈ $36
#7Thierry Mugler Alien Eau de Parfum Refillable Women's Perfume Spray (15ml, 30ml, 60ml, 90ml)
£36.99≈ $47
#8Dolce & Gabbana Light Blue Eau de Toilette Women's Perfume Spray (25ml, 30ml, 50ml, 100ml, 200ml)
£28.99≈ $37
#9Issey Miyake L'Eau d'Issey Pour Femme Eau de Toilette Women's Perfume Spray (10ml, 25ml, 50ml, 100ml)
£15.50≈ $20
#10Paco Rabanne Lady Million Eau de Parfum Women's Perfume Spray (15ml, 30ml, 50ml, 80ml)
£23.99≈ $30
≈ $29 USD
Range: £9 - £37
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$251
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| jimmy choo perfumeEasy | 4K | $0.71 | $890 |
| the perfume shop ukEasy | 320 | - | - |
| perfume direct discount codeEasy | 140 | - | - |
| perfume direct ukEasy | 130 | - | - |
| perfume direct | 90 | $0.75 | $52 |
Trustpilot Rating
1,787 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
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Frequently Asked Questions About Perfume Direct
Is Perfume Direct a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Perfume Direct is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Perfume Direct safe to buy from? Is it a scam?
Perfume Direct has a Trustpilot rating of 4.7/5 based on 1,787 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).
What is Perfume Direct's EcomScout rating and what does it mean?
Perfume Direct has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Perfume Direct generate?
Perfume Direct receives approximately 1.7M visits per year with estimated monthly revenue of $99.2K - $192.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Perfume Direct use?
We detected 18 Shopify apps on Perfume Direct, including Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Perfume & Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Perfume Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Perfume & Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.