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Perfume NZ

perfumenz.co.nz
80/100
EcomScout

Perfume NZ receives an EcomScout Rating of S (80/100), ranking #127 out of 720,528 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 4.6M visits per year with estimated revenue of $468.1K - $910.3K/mo. It offers 2.5K+ products at an average price of NZ$74.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$468.1K - $910.3K/mo
Est. Traffic/mo
385.9K
Products
2.5K+
Top Market
NZ (83%)
Top Channel
organic (47%)
Trustpilot
4.8/5 (2,287)

Store Intelligence Summary

Traffic breakdown: organic 47%, direct 38%, paid 9%, social 3%.

Product pricing: Average price of NZ$74 (range: NZ$58 – NZ$90) — ≈ $45 USD. Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 2,287 reviews. Excellent reputation — customers rate this store highly.

Top markets: NZ (83%), NL (3%), US (2%).

Best-selling product: Odyssey Mega by Armaf 200ml EDP for Men (NZ$89.99). Other top sellers include Asad Bourbon by Lattafa 100ml EDP.

How is the EcomScout Rating calculated? The S grade (80/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.2M/mo
Total Stores
1,593
Avg Revenue
$6K/mo
Top 10% Threshold
$113K/mo

Competition Breakdown

22%
39%
23%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $9M/month across 1,593 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $113K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 176 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.7%
Pages/Visit
4.4
Avg. Time on Site
2m 12s
Avg. Product Price
NZ$74

≈ $45 USD

Range: NZ$58 - NZ$90

Rating Breakdown

Trustpilot100/100
Traffic Growth90/100
Business Quality80/100
Revenue Performance78/100
Marketing Efficiency43/100

Traffic Sources

organic47.0%
direct38.2%
paid8.8%
social2.5%
referral1.2%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.8

2,287 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
82.7%
🇳🇱Netherlands
3.4%
🇺🇸United States
2.3%
🇦🇺Australia
2.2%
🌍KH
1.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
See all trending Fragrances products

Frequently Asked Questions About Perfume NZ

Is Perfume NZ a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Perfume NZ is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Perfume NZ safe to buy from? Is it a scam?

Perfume NZ has a Trustpilot rating of 4.8/5 based on 2,287 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (80/100).

What is Perfume NZ's EcomScout rating and what does it mean?

Perfume NZ has an EcomScout rating of S (80/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Perfume NZ generate?

Perfume NZ receives approximately 4.6M visits per year with estimated monthly revenue of $468.1K - $910.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Perfume NZ use?

We detected 7 Shopify apps on Perfume NZ, including Contact Form, Mailchimp, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Perfume NZ. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Perfume NZ Shopify store analysis • FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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