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45/100
EcomScout

Phera receives an EcomScout Rating of B+ (45/100), ranking #17,620 out of 202,986 Shopify stores we track. This Ethnic Wear Fashion & Apparel store attracts 40.1K visits per year with estimated revenue of $9.8K - $21.2K/mo. It offers 93 products at an average price of $194.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.8K - $21.2K/mo
Est. Traffic/mo
3.3K
Products
93
Top Market
US (74%)
Top Channel
N/A
Trustpilot
4.0/5 (4)

Store Intelligence Summary

Product pricing: Average price of $194 (range: $90 – $280). Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.

Top markets: US (74%), NL (15%), IN (11%).

Best-selling product: Simran ($210). Other top sellers include Zaara, Meghna, Veena.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Ethnic Wear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$515K/mo
Total Stores
26
Avg Revenue
$20K/mo
Top 10% Threshold
$313K/mo

Competition Breakdown

23%
54%
23%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Ethnic Wear market generates $1M/month across 26 stores
  • 23% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Ethnic Wear stores earn $313K+/month
  • This store outperforms 94% of Ethnic Wear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
34.4%
Pages/Visit
2.0
Avg. Time on Site
27s
Avg. Product Price
$194

Range: $90 - $280

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
74.1%
🇳🇱Netherlands
14.7%
🇮🇳India
11.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Frequently Asked Questions About Phera

Is Phera a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Phera is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Phera safe to buy from? Is it a scam?

Phera has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).

What is Phera's EcomScout rating and what does it mean?

Phera has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Phera generate?

Phera receives approximately 40.1K visits per year with estimated monthly revenue of $9.8K - $21.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Phera use?

We detected 3 Shopify apps on Phera, including Shop, Privy, Zendesk.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Ethnic Wear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Phera. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Ethnic Wear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Phera Shopify store analysis • Ethnic WearFashion & Apparel • Unlikely Dropshipper • Rating: B+

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