phile.com.au
phile.com.auphile.com.au receives an EcomScout Rating of A+ (59/100), ranking #12,913 out of 983,189 Shopify stores we track. This Baby Products Baby & Kids store attracts 222.1K visits per year with estimated revenue of $28.3K - $66.1K/mo. It offers 82 products at an average price of A$136.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$136 (range: A$50 – A$280) — ≈ $90 USD. Mid-range pricing strategy.
Ad spend: Estimated $7/mo in paid search ($84/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (95%), US (5%).
Best-selling product: Pram Caddy - Gold Stripe (A$130). Other top sellers include The Baby Bag - Black, The Jumbo Baby Bag, Baby Backpack - Licorice Black.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $16M/month across 9,172 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $26K+/month
- •This store outperforms 93% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •311 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1Pram Caddy - Gold Stripe
A$130≈ $86
#2The Baby Bag - Black
A$250≈ $165
#3The Jumbo Baby Bag
A$280≈ $185
#4Baby Backpack - Licorice Black
A$210≈ $139
#5Nappy Caddy
A$110≈ $73
#6Quilted Robe
A$240≈ $158
#7Gift Card
A$50≈ $33
#8The Baby Bag - Khaki
A$250≈ $165
#9The Baby Bag - Cream
A$250≈ $165
#10The Baby Bag - Brown
A$250≈ $165
≈ $90 USD
Range: A$50 - A$280
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$7
Google Ads estimate
Yearly Ad Budget
$84
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About phile.com.au
Is phile.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, phile.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is phile.com.au safe to buy from? Is it a scam?
phile.com.au has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (59/100).
What is phile.com.au's EcomScout rating and what does it mean?
phile.com.au has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does phile.com.au generate?
phile.com.au receives approximately 222.1K visits per year with estimated monthly revenue of $28.3K - $66.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does phile.com.au use?
We detected 11 Shopify apps on phile.com.au, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against phile.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.