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phylli.com.au

phylli.com.au
41/100
EcomScout

phylli.com.au receives an EcomScout Rating of B+ (41/100), ranking #34,011 out of 389,954 Shopify stores we track. This Hats Fashion & Apparel store attracts 30.5K visits per year with estimated revenue of $8.4K - $18.2K/mo. It offers 306 products at an average price of $543.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.4K - $18.2K/mo
Est. Traffic/mo
2.5K
Products
306
Top Market
AU (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $543 (range: $20 – $775). Positioned in the premium segment.

0

Top markets: AU (100%).

Best-selling product: Personalise your hat with MADE 4 YOUR NAME stamped into the sweatband ($20). Other top sellers include The Custom Hat Experience, The Group Hat Party Experience, Feather Bunch.

How is the EcomScout Rating calculated? The B+ grade (41/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hats Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$154K/mo
Total Stores
86
Avg Revenue
$2K/mo
Top 10% Threshold
$13K/mo

Competition Breakdown

33%
55%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hats market generates $0M/month across 86 stores
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hats stores earn $13K+/month
  • This store outperforms 86% of Hats competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
30.8%
Pages/Visit
1.5
Avg. Time on Site
20s
Avg. Product Price
$543

Range: $20 - $775

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Revenue Performance50/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About phylli.com.au

Is phylli.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, phylli.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is phylli.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for phylli.com.au. However, our EcomScout rating is B+ (41/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is phylli.com.au's EcomScout rating and what does it mean?

phylli.com.au has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does phylli.com.au generate?

phylli.com.au receives approximately 30.5K visits per year with estimated monthly revenue of $8.4K - $18.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does phylli.com.au use?

We detected 6 Shopify apps on phylli.com.au, including Shop, Klaviyo: Email Marketing & SMS, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hats store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against phylli.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hats store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

phylli.com.au Shopify store analysis • HatsFashion & Apparel • Unlikely Dropshipper • Rating: B+

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