Back to Stores
pinklay.com homepage screenshot

pinklay.com

pinklay.com
61/100
EcomScout

pinklay.com receives an EcomScout Rating of S (61/100), ranking #10,599 out of 1,016,654 Shopify stores we track. This Clothing Fashion & Apparel store attracts 862.6K visits per year with estimated revenue of $4.4K - $9.5K/mo. It offers 1.4K products at an average price of ₹3,469.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.4K - $9.5K/mo
Est. Traffic/mo
71.9K
Products
1.4K
Top Market
IN (80%)
Top Channel
direct (30%)
Est. Ad Spend/mo
$2

Store Intelligence Summary

Traffic breakdown: direct 30%, organic 29%, paid 23%, social 13%.

Product pricing: Average price of ₹3,469 (range: ₹1,000 – ₹4,499) — ≈ $42 USD. Mid-range pricing strategy.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: IN (80%), US (12%), SA (3%).

Best-selling product: Indigo Stripes Dabu Kaftan Cotton Shirt Dress (₹3,499). Other top sellers include Jheel Modal Kaftan Maxi Dress, Malhar Indigo Kaftan Maxi Dress, Kasturi Black Kaftan Maxi Dress.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$19.9M/mo
Total Stores
16,737
Avg Revenue
$1K/mo
Top 10% Threshold
$20K/mo

Competition Breakdown

47%
35%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $20M/month across 16,737 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $20K+/month
  • This store outperforms 94% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 515 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.3%
Pages/Visit
5.7
Avg. Time on Site
2m 29s
Avg. Product Price
₹3,469

≈ $42 USD

Range: ₹1,000 - ₹4,499

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth75/100
Marketing Efficiency29/100

Traffic Sources

direct29.9%
organic29.0%
paid23.3%
social12.8%
referral0.1%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mulmul indiaEasy44--
fabindia india online28$0.27-

Top Countries

🇮🇳India
79.9%
🇺🇸United States
12.2%
🇸🇦Saudi Arabia
3.4%
🇨🇦Canada
2.3%
🇬🇧United Kingdom
2.2%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About pinklay.com

Is pinklay.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, pinklay.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is pinklay.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for pinklay.com. However, our EcomScout rating is S (61/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is pinklay.com's EcomScout rating and what does it mean?

pinklay.com has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does pinklay.com generate?

pinklay.com receives approximately 862.6K visits per year with estimated monthly revenue of $4.4K - $9.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does pinklay.com use?

We detected 9 Shopify apps on pinklay.com, including Pre-Order, Loox Photo Reviews, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against pinklay.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

pinklay.com Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: