PipingRock.com
pipingrock.comPipingRock.com receives an EcomScout Rating of S (69/100), ranking #1,264 out of 200,211 Shopify stores we track. This Wellness Healthcare store attracts 13.8M visits per year with estimated revenue of $289.6K - $643.6K/mo. It offers 2.2K products at an average price of $10.
Store descriptionWith Piping Rock®, You Can Save Up To 25% On Vitamins, Supplements, Essential Oils & More!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchPaid 28%, Direct 22%, DisplayAds 20%, SearchOrganic 13%.
Product pricing: Average price of $10 (range: $1 – $21). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $234.8K/mo in paid search ($2.8M/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 2.4/5 based on 2,444 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (51%), MX (9%), CA (7%).
Best-selling product: Melatonin Fast Dissolve, 12 mg, 180 Fast Dissolve Tablets ($13.49). Other top sellers include Melatonin, 10 mg, 120 Tablets, Oil of Oregano, 4000 mg (per serving), 200 Quick Release Softgels, Kids Sleep Melatonin (Cherry), 90 Vegan Gummies.
Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wellness market generates $56M/month across 2,299 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Wellness stores earn $264K+/month
- •This store outperforms 91% of Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
- •589 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Melatonin Fast Dissolve, 12 mg, 180 Fast Dissolve Tablets
$13.49
#2Melatonin, 10 mg, 120 Tablets
$7.79
#3Oil of Oregano, 4000 mg (per serving), 200 Quick Release Softgels
$9.99
#4Kids Sleep Melatonin (Cherry), 90 Vegan Gummies
$8.99
#5Ashwagandha, 4500 mg (per serving), 120 Quick Release Capsules
$11.99
#6High Potency Vitamin D3, 10,000 IU, 250 Quick Release Softgels
$14.99
#7Melatonin (Delicious Mixed Berry), 10 mg (per serving), 70 Vegan Gummies
$7.69
#8Turmeric Curcumin Standardized Advanced Complex, 120 Quick Release Capsules
$14.99
#9Mega Multi for Men 50 Plus, 100 Coated Caplets
$12.99
#10Hyaluronic Acid Serum, 1 fl oz (30 mL) Pump Bottle
$4.65
Range: $1 - $21
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$235K
Google Ads estimate
Yearly Ad Budget
$2.8M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| gnc | 285K | $0.13 | $16.2K |
| magnesium | 176K | $0.24 | $6.8K |
| calcium | 128K | $0.27 | $2.7K |
| collagen | 124K | $1.22 | $57.9K |
| iherbEasy | 106K | $0.18 | $5.9K |
Trustpilot Rating
2,444 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong marketing efficiency and ROI
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag ManagerCDN
Sales Channels
Payment
Shopify PaymentsEmail Marketing
Similar Stores
View all →Trending Wellness Products
Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.
Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz
Frequently Asked Questions About PipingRock.com
Is PipingRock.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, PipingRock.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is PipingRock.com safe to buy from? Is it a scam?
PipingRock.com has a Trustpilot rating of 2.4/5 based on 2,444 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).
What is PipingRock.com's EcomScout rating and what does it mean?
PipingRock.com has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does PipingRock.com generate?
PipingRock.com receives approximately 13.8M visits per year with estimated monthly revenue of $289.6K - $643.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does PipingRock.com use?
We detected 1 Shopify apps on PipingRock.com, including Klaviyo Reviews. The store uses the "PrShopifyTheme/associate2.0" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against PipingRock.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.