Parlay - The Betting Game
playparlay.coParlay - The Betting Game receives an EcomScout Rating of B+ (50/100), ranking #51,815 out of 1,193,064 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 110.2K visits per year with estimated revenue of $4.0K - $9.9K/mo. It offers 13 products at an average price of $53.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: social 45%, organic 17%, direct 15%, paid 14%.
Product pricing: Average price of $53 (range: $4 – $199). Mid-range pricing strategy.
Ad spend: Estimated $11.1K/mo in paid search ($132.7K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.6/5 based on 29 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (83%), KE (12%), PH (5%).
Best-selling product: Parlay — Classic Edition ($39). Other top sellers include Limited: Parlay Snack Plates, Parlay Match Box Set, 8 Player Expansion Kit.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
Range: $4 - $199
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$11K
Google Ads estimate
Yearly Ad Budget
$133K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| parlay | 39K | $0.78 | $20 |
| social games | 2K | $1.02 | $20 |
| board game namesEasy | 570 | - | - |
| mouth gameEasy | 270 | - | - |
| parlay builderEasy | 180 | - | - |
Trustpilot Rating
29 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Trustpilot3.5ShopKlaviyo: Email Marketing & SMS
Judge.me Product Reviews5.0Countdown TimerAbandoned Cart RecoveryBlockSimilar Stores
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Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
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Frequently Asked Questions About Parlay - The Betting Game
Is Parlay - The Betting Game a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Parlay - The Betting Game is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Parlay - The Betting Game safe to buy from? Is it a scam?
Parlay - The Betting Game has a Trustpilot rating of 4.6/5 based on 29 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (50/100).
What is Parlay - The Betting Game's EcomScout rating and what does it mean?
Parlay - The Betting Game has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Parlay - The Betting Game generate?
Parlay - The Betting Game receives approximately 110.2K visits per year with estimated monthly revenue of $4.0K - $9.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Parlay - The Betting Game use?
We detected 7 Shopify apps on Parlay - The Betting Game, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Parlay - The Betting Game. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.