Back to Stores
Playtech New Zealand homepage screenshot

Playtech New Zealand

playtech.co.nz
63/100
EcomScout

Playtech New Zealand receives an EcomScout Rating of S (63/100), ranking #5,534 out of 632,156 Shopify stores we track. This Gaming Electronics & Tech store attracts 597.0K visits per year with estimated revenue of $45.7K - $114.3K/mo. It offers 114 products at an average price of NZ$61.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$45.7K - $114.3K/mo
Est. Traffic/mo
49.8K
Products
114
Top Market
NZ (62%)
Top Channel
direct (28%)
Trustpilot
4.0/5 (16)

Store Intelligence Summary

Traffic breakdown: direct 28%, referral 1%.

Product pricing: Average price of NZ$61 (range: NZ$28 – NZ$140) — ≈ $37 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 16 reviews. Good standing with customers.

Top markets: NZ (62%), US (11%), AU (6%).

Best-selling product: Paysafecard $100 NZD Voucher - Digital Processing Fee Included (NZ$140). Other top sellers include Roblox $25 NZD - Digital Processing Fee Included, Apple $100 NZD App Store & iTunes - Digital Processing Fee Included, Steam $20 NZD - Digital Processing Fee Included.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gaming Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.6M/mo
Total Stores
211
Avg Revenue
$8K/mo
Top 10% Threshold
$135K/mo

Competition Breakdown

16%
39%
21%
10%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gaming market generates $2M/month across 211 stores
  • 15% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gaming stores earn $135K+/month
  • This store outperforms 94% of Gaming competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
28.4%
Pages/Visit
5.3
Avg. Time on Site
1m 41s
Avg. Product Price
NZ$61

≈ $37 USD

Range: NZ$28 - NZ$140

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot70/100
Revenue Performance65/100
Marketing Efficiency22/100

Traffic Sources

direct28.1%
referral1.1%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.0

16 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
62.3%
🇺🇸United States
11.5%
🇦🇺Australia
5.9%
🇮🇩Indonesia
4.3%
🇷🇺Russia
2.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Gaming Products

Products gaining popularity in Gaming right now, based on Amazon & Google Trends data.

XBOX Wireless Gaming Controller | Shock Blue | Console, PC, & Android | Textured Grip | Wireless, Bluetooth, USB-C Connectivity

XBOX Wireless Gaming Controller | Shock Blue | Console, PC, & Android | Textured Grip | Wireless, Bluetooth, USB-C Connectivity

98
$57.99+82%
AULA F75 Pro Wireless Mechanical Keyboard,75% Hot Swappable Custom Keyboard with Knob,RGB Backlit,Pre-lubed Reaper Switches,Side Printed PBT Keycaps,2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards

AULA F75 Pro Wireless Mechanical Keyboard,75% Hot Swappable Custom Keyboard with Knob,RGB Backlit,Pre-lubed Reaper Switches,Side Printed PBT Keycaps,2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards

89
$65.54+77%
PlayStation DualSense™ Wireless Controller – Galactic Purple - For PS5, PC, MAC & Mobile

PlayStation DualSense™ Wireless Controller – Galactic Purple - For PS5, PC, MAC & Mobile

88
$54.00+83%
Logitech G305 Lightspeed Wireless Gaming Mouse, Hero Sensor, 12,000 DPI, Lightweight, 6 Programmable Buttons, 250h Battery, On-Board Memory, Compatible with PC, Mac - Black

Logitech G305 Lightspeed Wireless Gaming Mouse, Hero Sensor, 12,000 DPI, Lightweight, 6 Programmable Buttons, 250h Battery, On-Board Memory, Compatible with PC, Mac - Black

87
$30.99+142%
See all trending Gaming products

Frequently Asked Questions About Playtech New Zealand

Is Playtech New Zealand a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Playtech New Zealand is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Playtech New Zealand safe to buy from? Is it a scam?

Playtech New Zealand has a Trustpilot rating of 4.0/5 based on 16 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is Playtech New Zealand's EcomScout rating and what does it mean?

Playtech New Zealand has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Playtech New Zealand generate?

Playtech New Zealand receives approximately 597.0K visits per year with estimated monthly revenue of $45.7K - $114.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Playtech New Zealand use?

We detected 11 Shopify apps on Playtech New Zealand, including Shop, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gaming store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Playtech New Zealand. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gaming store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Playtech New Zealand Shopify store analysis • GamingElectronics & Tech • Unlikely Dropshipper • Rating: S

Last updated: