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Plum Deluxe

plumdeluxe.com
59/100
EcomScout

Plum Deluxe receives an EcomScout Rating of S (59/100), ranking #16,463 out of 1,110,172 Shopify stores we track. This Tea Food & Beverage store attracts 1.4M visits per year with estimated revenue of $23.5K - $47.1K/mo. It offers 260 products at an average price of $8.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$23.5K - $47.1K/mo
Est. Traffic/mo
115.5K
Products
260
Top Market
US (60%)
Top Channel
organic (38%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 38%, direct 14%, social 11%, paid 7%.

Product pricing: Average price of $8 (range: $6 – $14). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $3.5K/mo in paid search ($41.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (60%), GB (5%), CA (4%).

Best-selling product: Creme Brulee Earl Grey Black Tea ($8). Other top sellers include Vanilla Sugar Cookie Herbal Dessert Tea, Blender's Choice, The Self Care Blend Herbal Tea (Elderberry - Apricot).

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Tea Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.3M/mo
Total Stores
964
Avg Revenue
$2K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

33%
43%
17%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Tea market generates $2M/month across 964 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Tea stores earn $28K+/month
  • This store outperforms 92% of Tea competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.4%
Pages/Visit
3.9
Avg. Time on Site
1m 17s
Avg. Product Price
$8

Range: $6 - $14

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Marketing Efficiency60/100
Trustpilot45/100
Revenue Performance42/100

Traffic Sources

organic38.5%
direct13.8%
social10.9%
paid6.9%
referral1.7%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$42K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
tea217K$1.02$24.6K
loose leaf teaEasy13K$1.57$698
herbal tea10K$1.15$2.5K
pique teaEasy5K$0.54$323
tea subscription boxEasy4K$2.07$899

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
59.8%
🇬🇧United Kingdom
4.9%
🇨🇦Canada
4.2%
🇦🇺Australia
3.8%
🇻🇳Vietnam
3.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Plum Deluxe

Is Plum Deluxe a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Plum Deluxe is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Plum Deluxe safe to buy from? Is it a scam?

Plum Deluxe has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (59/100).

What is Plum Deluxe's EcomScout rating and what does it mean?

Plum Deluxe has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Plum Deluxe generate?

Plum Deluxe receives approximately 1.4M visits per year with estimated monthly revenue of $23.5K - $47.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Plum Deluxe use?

We detected 12 Shopify apps on Plum Deluxe, including Searchanise, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Tea store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Plum Deluxe. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Tea store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Plum Deluxe Shopify store analysis • TeaFood & Beverage • Unlikely Dropshipper • Rating: S

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