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Philip Morris International

pmi.green
41/100
EcomScout

Philip Morris International receives an EcomScout Rating of B+ (41/100), ranking #40,720 out of 481,789 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 50.3K visits per year with estimated revenue of $1.6K - $3.1K/mo. It offers 1.6K products at an average price of $12.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.6K - $3.1K/mo
Est. Traffic/mo
4.2K
Products
1.6K
Top Market
US (100%)
Top Channel
N/A
Trustpilot
1.4/5 (37)

Store Intelligence Summary

Product pricing: Average price of $12 (range: $1 – $85). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 1.4/5 based on 37 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: (PR-0660) (8031300) Tork Roll Towel, Natural, Natural 100% Recycled ($11.5). Other top sellers include (CA-03XX) Easy Fresh Cover, Air Freshener, (PA-25XX) Spoon, Fork or Knife, White or Clear, Extra Heavy Duty, 100 per Pack.

How is the EcomScout Rating calculated? The B+ grade (41/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$19.3M/mo
Total Stores
3,688
Avg Revenue
$5K/mo
Top 10% Threshold
$75K/mo

Competition Breakdown

21%
41%
24%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $19M/month across 3,688 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $75K+/month
  • This store outperforms 93% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 275 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
60.9%
Pages/Visit
1.7
Avg. Time on Site
29s
Avg. Product Price
$12

Range: $1 - $85

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot40/100
Revenue Performance22/100
Marketing Efficiency14/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

1.4

37 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Frequently Asked Questions About Philip Morris International

Is Philip Morris International a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Philip Morris International is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Philip Morris International safe to buy from? Is it a scam?

Philip Morris International has a Trustpilot rating of 1.4/5 based on 37 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (41/100).

What is Philip Morris International's EcomScout rating and what does it mean?

Philip Morris International has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Philip Morris International generate?

Philip Morris International receives approximately 50.3K visits per year with estimated monthly revenue of $1.6K - $3.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Philip Morris International use?

We detected 2 Shopify apps on Philip Morris International, including Shop, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Philip Morris International. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Philip Morris International Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: B+

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