Popular
popular.com.sgPopular receives an EcomScout Rating of S (59/100), ranking #8,306 out of 517,702 Shopify stores we track. This Stationery Office & Stationery store attracts 2.0M visits per year with estimated revenue of $26.0K - $60.6K/mo. It offers 2.5K+ products at an average price of SGD 30.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 12%, referral 3%.
Product pricing: Average price of SGD 30 (range: SGD 28 – SGD 32) — ≈ $22 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $70/mo in paid search ($840/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.1/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.
Top markets: SG (71%), VN (4%), MY (3%).
Best-selling product: Paperone Copier Paper 70gsm A4 500's (1 Carton) (SGD 27.50). Other top sellers include Paperone All Purpose Paper 80g A4 500's (1 Carton).
Stationery Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Stationery market generates $1M/month across 467 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Stationery stores earn $51K+/month
- •This store outperforms 96% of Stationery competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Stationery
Best Selling Products
≈ $22 USD
Range: SGD 28 - SGD 32
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$70
Google Ads estimate
Yearly Ad Budget
$840
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| singapore shopping online | 100 | $1.00 | $5 |
| popular singaporeEasy | 44 | - | - |
| popular bookstore in singapore | 12 | - | - |
| popular bookstore singaporeEasy | 12 | - | - |
Trustpilot Rating
3 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Popular
Is Popular a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Popular is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Popular safe to buy from? Is it a scam?
Popular has a Trustpilot rating of 3.1/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (59/100).
What is Popular's EcomScout rating and what does it mean?
Popular has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Popular generate?
Popular receives approximately 2.0M visits per year with estimated monthly revenue of $26.0K - $60.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Popular use?
We detected 6 Shopify apps on Popular, including Shop, GemPages Landing Page Builder, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Stationery store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Popular. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Stationery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.