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74/100
EcomScout

Popur receives an EcomScout Rating of S (74/100), ranking #1,935 out of 1,125,961 Shopify stores we track. This Pet Products Pets store attracts 555.1K visits per year with estimated revenue of $189.5K - $368.5K/mo. It offers 32 products at an average price of $161.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$189.5K - $368.5K/mo
Est. Traffic/mo
46.3K
Products
32
Top Market
US (79%)
Top Channel
social (36%)
Trustpilot
4.2/5 (135)

Store Intelligence Summary

Traffic breakdown: social 36%, organic 19%, direct 12%, paid 12%.

Product pricing: Average price of $161 (range: $25 – $650). Positioned in the premium segment.

Ad spend: Estimated $8.2K/mo in paid search ($98.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 135 reviews. Good standing with customers.

Top markets: US (79%), GB (6%), NL (5%).

Best-selling product: Popur S7 Split Litter System (the SLS) ($649.95). Other top sellers include Popur X5 Self-Cleaning Litter Box, Pre-Owned Popur X5 Tiered Pricing, Elastic Band Trash Bags (50 Pcs).

How is the EcomScout Rating calculated? The S grade (74/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$666K/mo
Total Stores
385
Avg Revenue
$2K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

41%
36%
17%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Products market generates $1M/month across 385 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Pet Products stores earn $31K+/month
  • This store outperforms 94% of Pet Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
54.5%
Pages/Visit
1.8
Avg. Time on Site
1m 9s
Avg. Product Price
$161

Range: $25 - $650

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot80/100
Revenue Performance75/100
Marketing Efficiency49/100

Traffic Sources

social35.6%
organic19.3%
direct12.2%
paid11.8%
referral6.9%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$99K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
litter robotEasy46K$0.27$2.9K
cat treeEasy33K$0.99$7.7K
cat litter18K$2.83$53.4K
litter boxEasy15K$1.31$2.2K
self cleaning litter boxEasy14K$0.36$192

Trustpilot Rating

4.2

135 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
79.0%
🇬🇧United Kingdom
5.6%
🇳🇱Netherlands
5.0%
🇩🇪Germany
3.8%
🇨🇦Canada
2.7%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Popur

Is Popur a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Popur is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Popur safe to buy from? Is it a scam?

Popur has a Trustpilot rating of 4.2/5 based on 135 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is Popur's EcomScout rating and what does it mean?

Popur has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Popur generate?

Popur receives approximately 555.1K visits per year with estimated monthly revenue of $189.5K - $368.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Popur use?

We detected 7 Shopify apps on Popur, including Shop, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Popur. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Popur Shopify store analysis • Pet ProductsPets • Unlikely Dropshipper • Rating: S

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