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66/100
EcomScout

Prime100 receives an EcomScout Rating of S (66/100), ranking #6,764 out of 1,125,939 Shopify stores we track. This Pet Food Pets store attracts 724.7K visits per year with estimated revenue of $38.5K - $76.9K/mo. It offers 91 products at an average price of A$48.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$38.5K - $76.9K/mo
Est. Traffic/mo
60.4K
Products
91
Top Market
AU (79%)
Top Channel
organic (40%)
Trustpilot
4.7/5 (88)

Store Intelligence Summary

Traffic breakdown: organic 40%, referral 15%, direct 12%, paid 3%.

Product pricing: Average price of A$48 (range: A$8 – A$220) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $38/mo in paid search ($456/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 88 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (79%), IN (6%), US (6%).

Best-selling product: Kangaroo & Vegetables Cooked Roll 2kg (A$21.49). Other top sellers include Kangaroo & Vegetables Cooked Roll 3kg, Kangaroo & Vegetables Cooked Roll 1kg, SPD™ Prime Cut Salmon Treats 100g.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Food Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.5M/mo
Total Stores
522
Avg Revenue
$3K/mo
Top 10% Threshold
$49K/mo

Competition Breakdown

31%
41%
18%
6%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Food market generates $2M/month across 522 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 72% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Pet Food stores earn $49K+/month
  • This store outperforms 94% of Pet Food competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
53.1%
Pages/Visit
2.1
Avg. Time on Site
33s
Avg. Product Price
A$48

≈ $32 USD

Range: A$8 - A$220

Rating Breakdown

Business Quality90/100
Traffic Growth85/100
Trustpilot85/100
Revenue Performance56/100
Marketing Efficiency22/100

Traffic Sources

organic39.9%
referral14.9%
direct12.5%
paid3.4%
social2.7%

Marketing & Ad Spend

Monthly Ad Spend

$38

Google Ads estimate

Yearly Ad Budget

$456

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
hydrolyzed protein dog foodEasy2K--
low fat dog foodEasy930$1.95$580
healthiest dog treatsEasy440$3.35$601

Trustpilot Rating

4.7

88 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
78.9%
🇮🇳India
6.5%
🇺🇸United States
5.9%
🇿🇦South Africa
3.6%
🇨🇦Canada
3.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Prime100

Is Prime100 a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Prime100 is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Prime100 safe to buy from? Is it a scam?

Prime100 has a Trustpilot rating of 4.7/5 based on 88 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is Prime100's EcomScout rating and what does it mean?

Prime100 has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Prime100 generate?

Prime100 receives approximately 724.7K visits per year with estimated monthly revenue of $38.5K - $76.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Prime100 use?

We detected 7 Shopify apps on Prime100, including Yotpo Reviews & UGC, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Food store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Prime100. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Food store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Prime100 Shopify store analysis • Pet FoodPets • Unlikely Dropshipper • Rating: S

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