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primimproper.co.nz

primimproper.co.nz
24/100
EcomScout

primimproper.co.nz receives an EcomScout Rating of C (24/100), ranking #327,359 out of 685,788 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 12.1K visits per year with estimated revenue of $223 - $520/mo. It offers 202 products at an average price of NZ$40.

Store descriptionNew Zealand made nail art and design. Specialising in Māori nail art and custom designs.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$223 - $520/mo
Est. Traffic/mo
1.0K
Products
202
Top Market
NZ (100%)
Top Channel
Search (68%)

Store Intelligence Summary

Traffic breakdown: Search 68%, Social 20%, Direct 6%, Referrals 5%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of NZ$40 (range: NZ$40 – NZ$40) — ≈ $24 USD. Budget-friendly positioning targeting volume sales.

Top markets: NZ (100%).

Best-selling product: MĀORI NAIL FOILS - ANAMATA - GOLD (NZ$39.99). Other top sellers include MĀORI NAIL TRANSFER TATTOOS - WHANAUNGATANGA, MĀORI NAIL TRANSFER TATTOOS - TE PŌ - BLACK & WHITE, MĀORI NAIL FOILS - ONAMATA - ROSE.

How is the EcomScout Rating calculated? The C grade (24/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nail Care Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.1M/mo
Total Stores
477
Avg Revenue
$2K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

35%
41%
16%
4%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nail Care market generates $1M/month across 477 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Nail Care stores earn $31K+/month
  • This store outperforms 92% of Nail Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
33.0%
Pages/Visit
2.0
Avg. Time on Site
45s
Avg. Product Price
NZ$40

≈ $24 USD

Range: NZ$40 - NZ$40

Rating Breakdown

Business Quality75/100
Traffic Growth30/100
Revenue Performance24/100

Traffic Sources

Search67.6%
Social19.7%
Direct5.6%
Referrals5.1%
Paid Referrals1.9%
Mail0.1%

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

nail technicianpress-on nailsprimbandanapress on nails

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

Tidio Live Chat

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

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Frequently Asked Questions About primimproper.co.nz

Is primimproper.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, primimproper.co.nz is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is primimproper.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for primimproper.co.nz. However, our EcomScout rating is C (24/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is primimproper.co.nz's EcomScout rating and what does it mean?

primimproper.co.nz has an EcomScout rating of C (24/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does primimproper.co.nz generate?

primimproper.co.nz receives approximately 12.1K visits per year with estimated monthly revenue of $223 - $520/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does primimproper.co.nz use?

We detected 4 Shopify apps on primimproper.co.nz, including Advanced Predictive Search, Klaviyo Reviews, Good Logo Lists and more. The store uses the "holiday" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nail Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against primimproper.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

primimproper.co.nz Shopify store analysis • Nail CareBeauty & Personal Care • Likely Dropshipper • Rating: C

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