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Primus Cable

primuscable.com
B+
45/100
EcomScout

Primus Cable receives an EcomScout Rating of B+ (45/100), ranking #84,223 out of 1,195,221 Shopify stores we track. This Networking Equipment Electronics & Tech store attracts 166.2K visits per year with estimated revenue of $8.7K - $21.7K/mo. It offers 2.5K+ products at an average price of $45.

Analysis by EcomScout Research Team · How we calculate ratings

Networking EquipmentElectronics & TechCables & Accessories
Est. Revenue/mo
$8.7K - $21.7K/mo
Est. Traffic/mo
13.8K
Products
2.5K+
Top Market
US (80%)
Top Channel
organic (51%)
Est. Ad Spend/mo
$21.1K

Store Intelligence Summary

Traffic breakdown: organic 51%, paid 23%, direct 14%, referral 2%.

Product pricing: Average price of $45 (range: $0 – $99). Mid-range pricing strategy.

Ad spend: Estimated $21.1K/mo in paid search ($253.8K/yr). Moderate paid strategy supplementing organic growth.

0

Top markets: US (80%), IN (7%), MX (5%).

Best-selling product: Cable Crimping Tool, Ratchet Type, for RJ45 Modular Plugs (CAT6/A & CAT7) ($99). Other top sellers include RJ45 Slip-On Boot, CAT5e / CAT6 / CAT6A, 6.8mm OD, 1pc, CAT5E Outdoor Bulk Ethernet Cable, Direct Burial Shielded Solid Copper, 24 AWG, USB 2.0 A Male to USB 2.0 A Male Cable, Black 3FT, 6FT, 10FT and 15FT.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Networking Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$372K/mo
Total Stores
94
Avg Revenue
$4K/mo
Top 10% Threshold
$46K/mo

Competition Breakdown

23%
35%
33%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Networking Equipment market generates $0M/month across 94 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Networking Equipment stores earn $46K+/month
  • •This store outperforms 91% of Networking Equipment competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Networking Equipment

Shop82%Block57%Pre-Order40%Back in Stock23%

Best Selling Products

Cable Crimping Tool, Ratchet Type, for RJ45 Modular Plugs (CAT6/A & CAT7)#1

Cable Crimping Tool, Ratchet Type, for RJ45 Modular Plugs (CAT6/A & CAT7)

$99

RJ45 Slip-On Boot, CAT5e / CAT6 / CAT6A, 6.8mm OD, 1pc#2

RJ45 Slip-On Boot, CAT5e / CAT6 / CAT6A, 6.8mm OD, 1pc

$0.25

CAT5E Outdoor Bulk Ethernet Cable, Direct Burial Shielded Solid Copper, 24 AWG#3

CAT5E Outdoor Bulk Ethernet Cable, Direct Burial Shielded Solid Copper, 24 AWG

$78.99

USB 2.0 A Male to USB 2.0 A Male Cable, Black 3FT, 6FT, 10FT and 15FT#4

USB 2.0 A Male to USB 2.0 A Male Cable, Black 3FT, 6FT, 10FT and 15FT

$1.86

Analyzing...
Bounce Rate
46.9%
Pages/Visit
2.2
Avg. Time on Site
14s
Avg. Product Price
$45

Range: $0 - $99

Rating Breakdown

Marketing Efficiency81/100
Business Quality80/100
Traffic Growth60/100
Revenue Performance33/100

Traffic Sources

organic50.8%
paid23.4%
direct13.7%
referral1.6%
social0.3%

Marketing & Ad Spend

Monthly Ad Spend

$21K

Google Ads estimate

Yearly Ad Budget

$254K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
monopriceEasy157K$0.13$4.3K
ethernet cableEasy78K$0.80$2.2K
wire43K$0.67$1.8K
cableEasy34K$4.01$616.4K
coax cableEasy15K$0.85$333

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
80.4%
🇮🇳India
7.2%
🇲🇽Mexico
4.9%
🇵🇰Pakistan
2.6%
🇧🇩Bangladesh
2.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

ShopAlso Bought4.7Frequently Bought Together4.9

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Frequently Asked Questions About Primus Cable

Is Primus Cable a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Primus Cable is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Primus Cable safe to buy from? Is it a scam?

We don't have Trustpilot review data for Primus Cable. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Primus Cable's EcomScout rating and what does it mean?

Primus Cable has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Primus Cable generate?

Primus Cable receives approximately 166.2K visits per year with estimated monthly revenue of $8.7K - $21.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Primus Cable use?

We detected 3 Shopify apps on Primus Cable, including Shop, Also Bought, Frequently Bought Together.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Networking Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Primus Cable. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Networking Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Primus Cable Shopify store analysis • Networking Equipment • Electronics & Tech • Unlikely Dropshipper • Rating: B+

Last updated: August 9, 2026

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