Proactiv
proactiv.comProactiv receives an EcomScout Rating of S (75/100), ranking #884 out of 915,095 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 2.4M visits per year with estimated revenue of $165.2K - $321.3K/mo. It offers 45 products at an average price of $37.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 34%, direct 18%, paid 8%, social 3%.
Product pricing: Average price of $37 (range: $20 – $92). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $68.2K/mo in paid search ($818.8K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 1.1/5 based on 226 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (61%), CA (4%), AU (4%).
Best-selling product: Proactiv+® 3-Step Routine ($91.80). Other top sellers include Proactiv Solution® 3-Step Routine Minis, Breakout Rescue Bundle, Skintervention Set.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Proactiv+® 3-Step Routine
$91.80
#2Proactiv Solution® 3-Step Routine Minis
$19.99
#3Breakout Rescue Bundle
$35
#4Skintervention Set
$61
#5Glow Getter Trio
$52
#6Fresh Face Bundle
$46.40
#7Acne Clearing Body Spray
$21.25
#8Daily Foaming Cleanser
$30.60
#9Proactiv+® Pore Clearing Treatment
$38.25
#10Acne Body Wash
$40.50
Range: $20 - $92
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$68K
Google Ads estimate
Yearly Ad Budget
$819K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| proactiveEasy | 104K | $0.90 | $45.2K |
| acne | 79K | $0.63 | $9.8K |
| proactivEasy | 23K | $1.39 | $33.8K |
| acne treatment | 14K | $2.34 | $42.5K |
| acne medication | 5K | $1.80 | $1.9K |
Trustpilot Rating
226 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About Proactiv
Is Proactiv a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Proactiv is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Proactiv safe to buy from? Is it a scam?
Proactiv has a Trustpilot rating of 1.1/5 based on 226 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (75/100).
What is Proactiv's EcomScout rating and what does it mean?
Proactiv has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Proactiv generate?
Proactiv receives approximately 2.4M visits per year with estimated monthly revenue of $165.2K - $321.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Proactiv use?
We detected 7 Shopify apps on Proactiv, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Proactiv. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.