Back to Stores
Profoto homepage screenshot
62/100
EcomScout

Profoto receives an EcomScout Rating of S (62/100), ranking #14,163 out of 1,125,961 Shopify stores we track. This Photography Equipment Electronics & Tech store attracts 681.8K visits per year with estimated revenue of $20.9K - $52.3K/mo. It offers 2.5K+ products at an average price of MX$5,683.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$20.9K - $52.3K/mo
Est. Traffic/mo
56.8K
Products
2.5K+
Top Market
MX (90%)
Top Channel
organic (46%)
Trustpilot
2.6/5 (5)

Store Intelligence Summary

Traffic breakdown: organic 46%, direct 20%, social 19%, referral 7%.

Product pricing: Average price of MX$5,683 (range: MX$280 – MX$20,499) — ≈ $335 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 2.6/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.

Top markets: MX (90%), US (5%), PE (3%).

Best-selling product: Ciclorama de Papel Super White / Super Blanco #01 Savage 2.7x11m (MX$1,304.10). Other top sellers include Ciclorama de Papel Black/Negro #20 Savage 2.7x11m, Cámara Digital Canon Powershot G7X Mark III, Seguro de envío.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Photography Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.6M/mo
Total Stores
116
Avg Revenue
$14K/mo
Top 10% Threshold
$227K/mo

Competition Breakdown

13%
29%
35%
7%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Photography Equipment market generates $2M/month across 116 stores
  • 16% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Photography Equipment stores earn $227K+/month
  • This store outperforms 94% of Photography Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
23.5%
Pages/Visit
4.5
Avg. Time on Site
1m 22s
Avg. Product Price
MX$5,683

≈ $335 USD

Range: MX$280 - MX$20,499

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth70/100
Trustpilot35/100
Marketing Efficiency7/100

Traffic Sources

organic45.5%
direct20.4%
social18.7%
referral7.2%
paid6.2%

Trustpilot Rating

2.6

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇽Mexico
89.5%
🇺🇸United States
5.0%
🇵🇪Peru
2.9%
🇷🇺Russia
2.1%
🇯🇵Japan
0.5%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About Profoto

Is Profoto a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Profoto is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Profoto safe to buy from? Is it a scam?

Profoto has a Trustpilot rating of 2.6/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).

What is Profoto's EcomScout rating and what does it mean?

Profoto has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Profoto generate?

Profoto receives approximately 681.8K visits per year with estimated monthly revenue of $20.9K - $52.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Profoto use?

We detected 8 Shopify apps on Profoto, including Klaviyo: Email Marketing & SMS, Countdown Timer, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Photography Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Profoto. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Photography Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Profoto Shopify store analysis • Photography EquipmentElectronics & Tech • Unlikely Dropshipper • Rating: S

Last updated: